There are very few ‘Marketing Experts’ that I respect in the agency space, but my guest this week is an exception to the rule. Chris Torres runs tourism marketing.agency, Touriosity.travel, and is the host of The Digital Tourism Show --- Send in a voice message: https://anchor.fm/tourismmarketing/message

I have just gone through the first phase of a challenging life transition. Here’s what I’m learning and tools that have gotten me through previous tough times. --- Send in a voice message: https://anchor.fm/tourismmarketing/message

A lot of tourism operators struggle with finding a steady stream of their dream guests. The Stacked Decc method gives you the ability to make this challenge disappear. --- Send in a voice message: https://anchor.fm/tourismmarketing/message

Have you ever wondered why some people just seem so much more magnetic with their storytelling than others? That’s because whether they know it or not, they’re using a 100,000 year old framework we humans are drawn to. In this episode I share this exact storyline framework and how it has been used in everything from ancient myths to academy award winning films. I also share how we’ve used it to make more bookings. --- Send in a voice message: https://anchor.fm/tourismmarketing/message

I’m sharing a piece of info I paid 16K for. But it works like gold and it’s easy to do. Welcome to the ‘HiJack’ challenge. --- Send in a voice message: https://anchor.fm/tourismmarketing/message

Every business needs to deal with growth. I want you to learn from major mistakes I’ve made made that cost me profits in the long term. --- Send in a voice message: https://anchor.fm/tourismmarketing/message

Casey Halloran runs a boutique resort and international travel agency in Latin America. He started his career as a direct response copywriter and now uses those skills everyday to market his own tourism products. Join us as we dig deep into the secrets that marketing tests reveal about which ads really work in tourism. Links mentioned in the podcast:  Casey's Linkedin - https://www.linkedin.com/in/caseyjhalloran/  Namu Travel Group (Virtuoso Preferred Partner) -...

Welcome to episode 39 of Tourism Marketing Mastery. In this interview with Doug Lansky we explore everything from how Iceland was able to reverse engineer their most successful experiences to what the future of tourism tech holds. In this episode Doug also shares to key to drawing more travellers no matter who you are. To reach Doug you can find him on his channels: Linkedin: https://www.linkedin.com/in/doug-lansky-058234a/ Youtube:...

If you’re like me and you’ve got squirrel syndrome, here’s a useful analogy I’ve used as a tool to remind me to re-focus on the most important thing. --- Send in a voice message: https://anchor.fm/tourismmarketing/message

I was thinking about things I’ve done over the last 5 years that have had the littlest investment of time for the greatest results and I realized that taking 2 hours to set up my bank accounts two years ago has brought in more profit than almost anything else I’ve done. Let me share that secret with you now. --- Send in a voice message: https://anchor.fm/tourismmarketing/message

I was having a convo with one of my clients and they were struggling to gain control over their lead flow. They wanted to directly advertise to their ideal guests but didn’t know where to find them. In this podcast I give you the answer. This podcast is actually a recording I put together for our paying clients, but it’s a powerful set of strategies that I think needs to be shared. --- Send in a voice message: https://anchor.fm/tourismmarketing/message

I have a side of me I’m terrified that people will know. And for that reason, I think it’s time to share it with you. --- Send in a voice message: https://anchor.fm/tourismmarketing/message

In this episode I’m not talking about the pandemic and I’m not talking about life as normal. I’m exploring what the future of tourism will look like, what the tourist will come to expect that they don’t now, and exactly what we are doing about it. --- Send in a voice message: https://anchor.fm/tourismmarketing/message

This episode is a special treat, where I interview Justin King on the strategies he used to take his resort to a top spot in the luxury market, which is no easy feat. For a full transcription of this interview, head over to www.tourismmanagementacademy.com/resources --- Send in a voice message: https://anchor.fm/tourismmarketing/message

Here is the link for the webinar I mentioned in this episode: https://www.tourismmanagementacademy.com/webinar-registrationf934511r --- Send in a voice message: https://anchor.fm/tourismmarketing/message

Sometimes running the show can be a grind. I learned this trick from a smarter man than me and it’s helped how I approach marketing and my business. I hope it also helps you. --- Send in a voice message: https://anchor.fm/tourismmarketing/message

I’m giving you a twist in this episode. I share with you a few reasons why our guests hate coming to our resort and why I’m excited about it. I’m also opening up the podcast for questions from our subscribers. You can submit them to [email protected] --- Send in a voice message: https://anchor.fm/tourismmarketing/message

In the second part of this episode I share, step-by-step how I executed the booking launch, the mistakes I made, the incredible results we got, and how you can do the same. I also announce that I now have an email that you can send your questions into and I’ll answer them on the show. [email protected] --- Send in a voice message: https://anchor.fm/tourismmarketing/message

I’ve got a really special one for you this week. I’ve been studying marketing campaigns outside of tourism for years and running experiments at our little resort. I’m now trying one of the most bold moves to date by refusing bookings. This episode explains why. --- Send in a voice message: https://anchor.fm/tourismmarketing/message

As promised, you will hear about my failures as I make them. In this episode I share my attempt at an email campaign that flopped. Learn from my mistakes so yours doesn’t. --- Send in a voice message: https://anchor.fm/tourismmarketing/message

I had a conversation with a resort owner that said they don’t get many repeat bookings because people come for the region and not the resort. I call BS. --- Send in a voice message: https://anchor.fm/tourismmarketing/message

I was recently asked how we market our off season. This is my response. --- Send in a voice message: https://anchor.fm/tourismmarketing/message

After testing numerous guest demographics, and talking to dozens of resorts, which guest group is the most profitable for you to cater to? --- Send in a voice message: https://anchor.fm/tourismmarketing/message

After doing dozens of calls this week with Managers around the world, there was one common pattern that emerged for the resorts that were growing and profitable. In this episode I share what that trait is, and how to learn it for yourself. --- Send in a voice message: https://anchor.fm/tourismmarketing/message

I’ve given some thought as to what will be the #1 thing that will make an impact on my business and my life this decade and it’s something that I think you’ll resonate with as a Tourism Operator. --- Send in a voice message: https://anchor.fm/tourismmarketing/message