Apple has been the most influential company in music in the 21st century, and music was the major driver behind Apple’s comeback. Join us for a deep dive on where Apple was before its music journey, the impact of iTunes, Steve Jobs, iPod, U2, iPhone, Apple Music, Drake, Taylor Swift, Frank Ocean, and a whole lot more. I’m joined by friend of the pod, Zack O’Malley Greenburg. We discuss how music helped Apple exceed the value of the entire music industry. We also discuss the company’s strategy with software, hardware, and how it all worked together. Hope you enjoy it. [00:03:55] Steve Jobs returns to Apple [00:10:13] iTunes, iPod, iTunes Music Store [00:34:48] How U2 got their own iPod [00:44:20] Why Jobs was against subscription-based music streaming [00:51:27] Apple buys Beats Electronics [00:56:48] How U2’s album got on every iPhone [01:07:54] Apple Music launch [01:14:04] What would Jobs say about Apple’s current music strategy? [01:21:54] Apple Music’s old exclusives strategy Enjoy this podcast? Rate and review the podcast here! ratethispodcast.com/trapital Trapital is home for the business of music, media and culture. Learn more by reading Trapital’s free memo.