Australia's travel scene is as diverse as the continent itself, ranging from the sun-soaked beaches of Queensland to the rugged wilderness of Tasmania. In this episode, we are privileged to sit down with Sarah Clark, the dynamic CEO of Tourism Tasmania. Having climbed the ranks from a passionate tour guide to a global travel executive with Top Deck and Intrepid and now leading a large Tourism organization, Sarah brings a refreshing perspective on the travel industry's evolution Down Under. What You'll Learn:  Unveiling Australian Domestic Travel Trends The Secluded Charm of the Australian LandscapeEmerging Travel Behavior & DestinationsThe Market Size Diversity in Australia Compared to Other NationsLooking Ahead in Australian TourismSarah presents an optimistic eye towards the future of travel in Australia, envisioning an industry that continues to evolve and prioritize the planet and its people.  "We're poised at the edge of a new era," she asserts. "An era where travel is not just about 'seeing', but about 'experiencing', 'participating', and 'preserving'. Australia's unique tapestry of environments and cultures is ready to lead that charge."  Note: Our discussion was recorded Dec 23 to discuss 2024.  Season 3 Sponsors Propellic is the only integrated digital marketing agency focused exclusively on driving bookings for travel companies. If you’re looking to accelerate your direct bookings and decrease your cost per acquisition, we highly recommend that you get in touch with Propellic. They’re offering Travel Trends listeners a free marketing audit. Just mention the Travel Trends Podcast.  Visit Propellic.com   TravelAI is shaping personalized travel experiences through micro-segmentation and the power of AI.   For more details visit https://www.travelai.com/ New Travel Trends Episodes Every Wednesday.  https://www.traveltrendspodcast.com/ New Travel Trends Episodes Every Wednesday. Check out our first 3 Seasons https://www.traveltrendspodcast.com/