In this episode, Maya meets the author of two well-received books. Ross Jackson consults with and advises organizations within the clinical trials industry. He helps them improve patient recruitment and retention. Maya and Ross discuss the following topics: (0:51) What led Ross to write the books on patient recruitment (6:39) Patient recruitment in 1999 vs now (10:06) Doing country localization right (15:26) How to craft a solid patient recruitment strategy (14:58) Why DCT is the new norm now (24:11) Why aren’t satellite sites popular enough (28:02) Do we do clinical assessments right Tune in today for an odyssey into the world of clinical trials – expand your knowledge!  Maya Zlatanova, CEO of Trialhub Ross Jackson, The Man Who Wrote the Book(s) on Patient Recruitment See More: TrialHub Patient Recruitment for Clinical Trials Using Facebook Ads The Patient Recruitment Conundrum