In this episode Maya and Michelle Shogren, CEO of Innovate in What You Do? LLC, are discussing the importance of innovation in clinical research. Michelle has been on both sides of clinical trials - as a patient and as part of the operations teams. She has almost 20 years of experience in different roles -  caregiver, research coordinator, site and marketing director, CRA, and multiple roles in Pharma. Michelle is now running her own company with the same goal of helping people navigate and improve clinical trials. They dive deep into the following topics: (2:51) Top 3 Difficulties in Clinical Trials (5:23) How do you find innovative and sustainable solutions? (7:11) How do you integrate new solutions? (10:01) Incubation period when implementing a new change (14:09) How do you innovate while running a trial? (16:14) Common mistakes when integrating new solutions (18:10) How do you approach innovation in a small company? (22:19) How do you pitch your solutions in the best way? Tune in today and start expanding your knowledge! Maya Zlatanova, CEO of Trialhub Michelle Shogren, CEO of Innovate in What You Do! LLC See More: TrialHub Innovate in What You Do? LLC