Google Search Essentials are important to small business marketers because it's a comprehensive guide provided by Google on how to use their search engine to its fullest potential.  Formerly known as Google Webmaster Guidelines, Google Search Essentials has been released to help marketers and content creators understand Google's approach to search in three key categories: Technical Requirements, Key Best Practices, and Spam Policies. Today, on the Marketing CLARITY Podcast, I break down the three categories and best practices related to creating the best content for your audience AND for search. ============= Did you enjoy this podcast?  Please consider leaving a short review on Apple Podcasts (or wherever you listen. It takes less than 60 seconds, and it really helps our show get discovered by other people looking for marketing help. Plus, I love reading reviews! For show notes and to listen online: https://www.marketingclaritypodcast.com ➕ Join our FREE Marketing CLARITY Community full of tips, strategies, and how-to’s related to marketing, content creation, sales, and social media: https://tricycle-creative.com/join ➕ Are you wandering around in a marketing fog? Our Marketing CLARITY Coaching program can help! Learn more at http://getmarketingclarity.com/ CONNECT WITH TRICYCLE CREATIVE Website: https://tricycle-creative.com YouTube: https://youtube.com.com/tricyclecreative TikTok: https://www.tiktok.com/@hellotricycle Instagram: https://www.instagram.com/hellotricycle Facebook: https://www.facebook.com/hellotricycle Twitter: https://twitter.com/hellotricycle