Tricycle Creative's Ross Herosian is joined by money coach Craig Dacy (https://craigdacy.com/) to discuss renewed discussion about a potential ban on TikTok, Meta's hidden ad fees if you use their iOS app, and Google's update aimed at reducing unhelpful content. They also discuss five things you should remove/update on your website. (19:16) Finally, Ross opens up the digital marketing toolkit and shares a platform that helps podcasts create marketing assets from their show audio/video....

Introducing Search History, a new series where I discuss real personal and professional searches with guests. In this kick-off episode, I'm joined by Chris Slezak to discuss a very Dad-centric episode of our searches.  ============= Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen). It takes less than 60 seconds, and it really helps the show get discovered by other people looking for marketing help. Plus, I love reading reviews! ...

Marketing Coach Ross Herosian opens this episode talking about recent developments in digital marketing - Twitter's new name, the launch of Threads, and GA4. Next, he explores the storytelling preferences on various demographic cohorts like Baby Boomers, Gen X, Millennials, and Gen Z. Finally, he closes it out by sharing a useful productivity tool from his Digital Marketing Toolkit. 📽️ Try Ecamm Live For Mac Free For 14-Days ============= Did you enjoy this podcast? Please consider leaving...

In this episode of the Marketing CLARITY Podcast, I'm joined by Jeff Greenfield (Co-Founder and CEO of Provalytics), as we navigate the changing landscape of digital marketing. Get ready for a deep dive into Google Analytics 4 (GA4) and the decline of third-party cookies - how are these changes impacting the marketing industry, and what does it mean for your marketing strategies? You'll hear expert insights on the potential challenges and opportunities that come with the shift to GA4 and the...

I'm talking email marketing with Kyle Stout, founder of Elevate and Scale. Discover valuable insights into email marketing strategy and how creating engaging emails can impact the success of your business. Learn about common email marketing mistakes, tips for crafting engaging content, and recommendations for choosing the right tools and systems. Additionally, find out how email marketing can benefit your business and maintain customer relationships. 🌊 Wave Video: Your All-In-One Video...

In this episode, I discuss the concepts of "oomph" and "umph" from basketball and how they relate to your marketing.  🌊 Wave Video: Your All-In-One Video SolutionTry for free + get 10% off any paid plan ============= Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen). It takes less than 60 seconds, and it really helps the show get discovered by other people looking for marketing help. Plus, I love reading reviews! For show notes...

Marketing and content coach Ross Herosian is joined by Craig Dacy (money coach) to discuss a time-saving method of converting videos to blog posts , Wave Video's social content tool, the TikTok hypocrisy, and why Ross doesn't like to text for work. 💵 Craig Dacy Money Coach For Service-Based Business Are you stressed about payroll? Unclear on your numbers? Want to pay yourself more? Book a call or go to craigdacy.com to learn more. 🌊 Wave Video: Your All-In-One Video SolutionTry for free +...

Marketing and Content Coach Ross Herosian is joined by Craig Dacy to discuss how the introduction of paid verification on social media platforms may be a sign of the end for these platforms. We discuss why people are turning to verification as a way to get ahead and how it could be leading to a more unequal system where only those who can afford it have access to certain privileges. We also examine what could happen if the trend continues and how it could lead to the demise of social media as...

I go beyond the basics and take a deeper dive into the Retail Disrupted: What Shoppers Want From Brands Today report from Big Eye. It's chock full of research into what shoppers want from brands today. In-Store vs. Online, Customer Service, In-Store Signage, Influencer Impact, and more! 📖 Download the Retail Disrupted: What Shoppers Want From Brands Today from Big Eye ============= Did you enjoy this podcast?  Please consider leaving a short review on Apple Podcasts (or wherever you listen)....

I'm joined by tweeter extraordinaire Kayla Naab and we discuss some of her hottest takes from the past month. Circler Or Circlee? When it comes to follow-up conversations, which category do you fall into? Remote Workers Are Lazy Bastards We discuss remote work and how it's perception and application has morphed over the years. What If Google Quit? One day, you wake up and *poof* no more Google tools. WTF, do you do? Follow Kayla at https://twitter.com/kaylanaab ============= Did you enjoy...

In this episode, I'm joined by Google Ads guru Jyll Saskin Gales and we're discussing the latest updates (and what's to come) to Google Ads in 2023! Just some of the updates we discuss are: Keyword Options Getting More BroadThe End of "Lookalikes"?Why Are They Eliminating Cookies?Automated Ad CreationVideo Ads Expansion And more!============= Did you enjoy this podcast?  Please consider leaving a short review on Apple Podcasts (or wherever you listen). It takes less than 60 seconds, and it...

As a small business marketer, you know that staying ahead of the curve is essential. So what's in store for 2023? In this podcast, I share five digital marketing and content predictions that will help you grow your business, manage your resources, and stay ahead of your competition. From AI to algorithms, these predictions are sure to have an impact on your business in the coming year.  ============= Did you enjoy this podcast?  Please consider leaving a short review on Apple Podcasts (or...

In a new show that may or may not be sponsored by Mountain Dew, I'm joined by tweeter extraordinaire Kayla Naab and we discuss some of her hottest takes from the past month. End Of Year Vibes We discuss the results of a Twitter survey that asked people how they are vibin' as the year comes to a close. And we offer a friendly reminder to all small business marketers - you are all different, and that's ok. Customers vs. Target Audience What happens when these aren't in alignment? Do you change...

The holidays are here and that means peppermint-flavored everything, family, and AN INBOX FULL OF PROMO EMAILS! As a small business marketer, should you be sending holiday emails and if so, how do you break through the noise? Today, on the Marketing CLARITY Podcast, I'm sharing why I love AND hate this time of year when promo emails are piling up, a tactic you can use to clean your inbox, and some of my favorite products and services who are always welcome in my inbox. 🔗 LINKS...

Copywriting can be one of the most challenging tasks for small business marketers. To address the headache, many artificial intelligence (AI) copywriting tools have flooded the market. But are they worth the cost? Are they actually any good?  Today, on the Marketing CLARITY Podcast, I’m joined by Kayla Naab and we discuss the AI copywriting tools we’ve used, the pro’s and con’s of using an AI copywriting tool, and how the proliferation of AI copywriting tools could affect content creators and...

Twitter is a platform that’s far from perfect. But ever since Elon Musk took over it’s never been further from perfect. In fact, it’s much closer to a dumpster fire. In the 30 days since Musk’s purchase was approved, practically all the senior leadership team was fired, 50% of the workforce was let go, advertisers and brands are leaving the platform in droves, and there are disastrous new features that are haphazardly rolled out and then quickly removed. Today, on the Marketing CLARITY...

I've rebranded! Meet the new and improved Marketing CLARITY Podcast. The good news? The show is only going to get better. ============= Did you enjoy this podcast?  Please consider leaving a short review on Apple Podcasts (or wherever you listen. It takes less than 60 seconds, and it really helps our show get discovered by other people looking for marketing help. Plus, I love reading reviews! For show notes and to listen online: https://www.marketingclaritypodcast.com ➕ Join our FREE...

Google Search Essentials are important to small business marketers because it's a comprehensive guide provided by Google on how to use their search engine to its fullest potential.  Formerly known as Google Webmaster Guidelines, Google Search Essentials has been released to help marketers and content creators understand Google's approach to search in three key categories: Technical Requirements, Key Best Practices, and Spam Policies. Today, on the Marketing CLARITY Podcast, I break down the...

A lot of my clients seem to dread writing blog posts. I also asked y'all in a survey last week and not a single person said they preferred to write a blog post over recording a video. The biggest reason?  They try to just sit down and force the issue all at once. Instead, what I advise that solopreneurs and small business marketers do is to break down content creation (blogs and video) into smaller sub-tasks so that it's not so overwhelming. That's where my "4 P's of Content Creation" come in...

In this episode, marketing coach Ross Herosian sits down with a member of his Marketing CLARITY Community - Mark Crowell. Along with his wife Barbara, Mark runs Wicky Design – a Wordpress design and development company. We talk about his transition from a corporate job to entrepreneur, the most common questions he gets from people looking to create their website, and we’re going to go through their “Working With Wicky Design” document which made me love not only what they do, but how they...

Mise en place (MEEZ ahn plahs) is a French term for having all your ingredients measured, cut, peeled, sliced, grated, etc. before you start cooking. In this episode, I'm sharing how it applies to your marketing. ====== Did you enjoy this podcast?  Please consider leaving a short review on Apple Podcasts (or wherever you listen. It takes less than 60 seconds, and it really helps our show get discovered by other people looking for marketing help. Plus, I love reading reviews! For show notes...

News Cycle is your monthly recap of marketing stories, updates, and news from the past month to help small business owners stay up-to-date so they can safely navigate the world of digital marketing. In this episode of TriPod, Ross is joined by friend and fellow coach Craig Dacy. Craig is a Financial Coach who helps small business service providers take home more money. You can learn more about him at craigdacy.com ====== Did you enjoy this podcast?  Please consider leaving a short review...

When it comes to getting your business on Google, should you invest in Search Engine Optimization or Search Engine Marketing (or both)? In this episode, I welcome SEM smarty pants Jyll Saskin Gales as my co-host as we discuss the differences, similarities, and strategies related to SEO and SEM. Want to learn more about Google Ads? Visit Jyll.ca to become a Google Ads Insider + use coupon code TRIPOD for $5 off your first month. ======= Did you enjoy this podcast?  Please consider leaving a...

With Valentine's Day around the corner, I'm reminded of a mind-blowing Branding campaign (that could have been) from when I visited my hometown in Cary, North Carolina. Did you enjoy this podcast?  Please consider leaving a short review on Apple Podcasts (or wherever you listen. It takes less than 60 seconds, and it really helps our show get discovered by other people looking for marketing help. Plus, I love reading reviews! For show notes and to listen online:...