How can you communicate effectively and maintain a positive and trustworthy tone of voice in the tourism industry when times are tough and tragedy and crisis are dominating the headlines? This episode is a reflection on how tourism and hospitality industry operators can choose to communicate effectively based on three key principles that would enable them to remain relevant, be sensible across their brand message. The question is: do you get involved or you don't? We leave the politics out of the conversation on the podcast and we examine three principles that you can start exercising today across your brand message to ensure that your audience continues to relate to your brand and remain loyal. Learn more about the TOURISM RESILIENCE TRAINING PROGRAM HERE About Dolores Semeraro Hello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience. For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism business. I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry. You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel’ where I interview tourism industry leaders and travel experts on the core topic of Travel Recovery. FREE RESOURCE: Download the Top 10 Travel Behaviour Trends in 2022 report: https://thetravelrecoverymethod.com/trends Learn more about the TOURISM RESILIENCE TRAINING PROGRAM HERE S2 E49 - How to Communicate Effectively during Tragedies and Crisis SUBSCRIBE TO THE SHOW Rate and Review Truth Behind Travel Podcast on Apple Podcast Thank you for joining me today on Truth Behind Travel Podcast, did you enjoy today’s episode? Every conversation brings you tips, values, and strategies to help you get started with your travel recovery journey. If you enjoyed today’s episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are.