Episodes
Podcast host Dolores Semeraro interviews Josh Filer, Managing Director of D&S Travel Supplies based in the UK on how to nail the art of gift giving in the tourism and travel corporate world.  This is a very special time of the year.  For those of you celebrating the festivities ahead of us, this is a time that calls for celebration and reflection, time that we want to spend with our families and friends. But even if you are not celebrating the festivities right around the corner, it’s...
Published 12/15/23
Published 12/15/23
Dolores Semeraro on the truth behind Accessible Travel today with guest speakers Ali Parker from Travel Counsellors and Mike and Silvia Hill from Endeavour Safaris in Botswana.  We most commonly in tourism and travel, refer to Accessible Travel as the sphere in which travellers with limited mobility or disabilities can access travel options in a fully inclusive way.   In this episode we explore the truth behind booking accessible travel holidays for travel agents and tourism operators. In...
Published 11/19/23
Dolores Semeraro speaks to the Director General of Slovenia Ministry of Tourism Dubravka Kalin about the success story of destination Slovenia and how it became the sustainability most-copies and observed case study in Europe. On this episode Dubravka shares:  The challenges faced growing and developing tourism industryThe best practices that everyone embracedThe shift in the type of tourists coming to the destinationWho does Slovenia look up to?and much more! Learn more about Slovenia...
Published 10/06/23
Truth Behind Travel Podcast Host Dolores Semeraro talks to Mark Duckmanton, co-founder and CEO of Path Net Zero on the carbon footprint of the tourism industry and shares the solutions provided by the platform. Path Net Zero  provides Carbon Impact Correction solutions for travel, tourism and commercial organisations focused on CSR & ESG.  This episode focuses on how the whole impact of of the travel experience can be measured and mitigated with the tools provided by the platform,...
Published 09/27/23
The GLOBAL COLLECTIVE FOR TRAVEL is a group of Destination Management Companies dedicated to true connections between the travellers and the destination.  The Founders of The Global Collective for Travel Tuan Pham, Çağlar Gökgün and Pravin Tamang speak to host Dolores Semeraro about: The truth behind carbon offsettingCommunity tourism frameworksHow does greenwashing looks like so travellers can learn how to spot it  For them, sustainability and community tourism are not just buzzwords–...
Published 05/19/23
Founder Oriol Pamies shares the mission and the strategies behind the global success of Queer Destinations, leading LGBTQ+ tourism company that provides consulting and marketing strategies to destinations and tourism companies around the world on the LGBTQ+ travel segment. Oriol Pamies speaks to host Dolores Semeraro about  how to  actively promote your tourism and travel business across the LGBTQ+ segmentdevelop and implement responsible policies towards the LGTBQ+ people through the work of...
Published 05/05/23
Vice Chair of Wellness Tourism Initiative on Wellness Tourism Destination at The Global Wellness Institute Lindsay Madden-Nadeau shares how a Tourism Destination can truly embraces its wellness potentials. On this episode, Lindsay speaks to podcast host Dolores Semeraro about the research work done through the Wellness Tourism Initiative and the key findings that are showcasing aligning factors across destinations around the world on what does it take to actually be able to call themselves...
Published 04/27/23
Special Episode in Italian Language:  Il Metaverso e l' Industria del Turismo.  This is a twin episode of Truth Behind Travel Episode No. 60.  Dolores Semeraro is a Tourism Keynote Speaker & Hospitality Communication Expert who has helped hospitality, tourism organizations, and travel professionals to navigate the tourism industry crisis during the pandemic and restore travel confidence in their clients. Prior to becoming a professional speaker, Dolores has worked in tourism and...
Published 04/17/23
The Metaverse for the tourism industry.  During this episode we are going to learn how does The Experience of the Metaverse look like, What is the The Technology we need to access the Metaverse, how Communication in the Metaverse will unfold and how we ensure Accessibility for the Metaverse so that our clients can find us.  Beyond the proxies are real opportunities for the tourism and travel operators. What are those? Let’s discovery them together with this how-to, step-by-step Truth Behind...
Published 04/11/23
IGLTA International Gay and Lesbian Travel Association Chairman Of The Board Of Directors  Felipe Cardenas speaks about the challenges and opportunities for the tourism industry when tapping into the LGBTQ+ clientele to build a safe and inclusive travel experience for all.  Across the tourism industry today we often speak about embracing a more inclusive and diverse approach and mindset. But what does it exactly mean? How do we practically develop a more ‘inclusive’ company culture and what...
Published 01/04/23
Podcast host Dolores Semeraro explores 3 additional areas across the more commonly known '4 travel decision phases', which are having an incredible impact on the outcome of that travel decision.  The SEARCH PhaseThe ASSURANCE PhaseThe VALIDATION Phase Season 3 Episode 59 SUBSCRIBE TO THE SHOW Rate and Review Truth Behind Travel Podcast on Apple Podcast About Dolores Semeraro Dolores Semeraro is a Tourism & Hospitality Marketing Specialist and International Tourism Keynote Speaker...
Published 12/16/22
Podcast host Dolores Semeraro interviews Charitable Travel Founder Melissa Tilling on the secret formula behind the success of her innovative business model. Charitable Travel is an innovative social enterprise travel company that combines charitable giving with great value, choice and quality holidays, flights, hotels and cruises to worldwide destinations. #Travelforgood As a not-for-private-profit social enterprise, they sacrifice part of their commission to allow their clients to...
Published 12/03/22
Dolores Semeraro, host of Truth Behind Travel Podcast, interviews Carissa Nimah, Chief Marketing Officer at the Tourism Council of Bhutan. Bhutan has recently reopened borders to international tourism after 2 and half long years, and to welcome back what they call ‘guests’ instead of tourists – they rebranded the destination, a rebranding with a dual purpose, of which we are going to explain more during our conversation and also how they redesigned unique experiences highlighting the values...
Published 11/18/22
Host Dolores Semeraro discusses what are the costs and impact of sustainable travel choices today for both travellers and tourism industry operators today. Welcome to Episode 56 of Truth Behind Travel Podcast! On this episode: - Sustainability Overwhelm - Powering up Sustainability choices of our desired customers - Who spends more on Sustainable Holidays - How Personality-based strategies are the key to a successful marriage between sustainable travellers and the tourism industry today. ...
Published 10/07/22
Dolores Semeraro speaks to European Travel Commission ETC Iulia Niculica, Head of Administration, as shares what are the new drivers for choosing Europe today, where are travellers coming from and what type of locations do they favor and who is winning the sustainability race. Her journey in the travel and tourism sector started 9 years ago when she came to Brussels to work for the European Travel Commission (ETC), which is an organisation representing National Tourism Organisations of...
Published 09/29/22
Travel writer and blogger Chloe Dickenson opens up about being a travel writer these days, the content formats and where is travel writing heading in the future.  Particularly for one aspect, which affects all of our customer in this industry– whether they travel or not – that is the world of travel writing.  Yes, because whether they are actually traveling or not, reading about destinations, hotels, experiences truly affect the way they feel, plan, decide to travel again.  So today on the...
Published 09/22/22
Chairman of Jetwing Hotels & Resorts Sri Lanka, Mr Hiran Coray, opens up about what tourism on the island looks like after the recent SriLankan Civil Protests led to a major government change in leadership and administration. Hiran shares: - False Perception of the Destination - Safety and Availability of Supplies on the Island - What you can expect as tourist if you travel to Sri Lanka today In particular, host Dolores Semeraro and Hiran Coray discuss the vision of the country moving...
Published 09/15/22
VP – Global Partner Marketing at Expedia Troy O'Bryan shares what makes a trip ‘the greatest of all’ before, during, and after the travel experience with research-based insights.  In today's episode, Truth Behind Travel Podcast's host Dolores Semeraro talks to Portland-based Troy O'Bryan from Expedia about what so we need to invest in when it comes to creating a memorable experience for guests and clients alike, where should $$ budget be allocated and what are the trends we must keep an eye...
Published 06/16/22
Jana Bader, the General Manager of The Bench in Saudi Arabia talks about the changes in business travel, technologies to invest in, the Metaverse, and what business culture is all about in Saudi Arabia. The Bench is an organization that focuses on creating digital and real-time platforms bringing together global and regional Hospitality, Real Estate, Aviation, and Sustainability investment communities. Our conferences focus on showcasing investment opportunities and facilitating direct...
Published 06/02/22
Bilal Kabbani, Head of Industry at Google discusses the current travel scenario: what are the main changes in travelers' digital behavior, what technologies have been widely implemented to optimize the use of data, and who jumpstarted the process.  Learn more about the TOURISM RESILIENCE TRAINING PROGRAM HERE About Dolores Semeraro Hello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience. For the past 20 months, I have helped tourism...
Published 05/19/22
How can you communicate effectively and maintain a positive and trustworthy tone of voice in the tourism industry when times are tough and tragedy and crisis are dominating the headlines? This episode is a reflection on how tourism and hospitality industry operators can choose to communicate effectively based on three key principles that would enable them to remain relevant, be sensible across their brand message. The question is: do you get involved or you don't? We leave the politics...
Published 03/04/22
Aerophobia - or Fear of Flying - prevents tens of thousands of people from getting on a plane every day. Not only that, it stops people from pursuing their dream vacation, visiting their bucket-list destination, or flying to a meeting that could change the course of their careers. In one word, THE IMPACT of Fear of Flying goes way beyond getting on the plane. In this episode, Captain Alon Pereg explains why Fear of Flying is a 'false alarm' and how it can be addressed and 'treated' with the...
Published 02/18/22
How do we take care of people, what does a profitable wellness model look like and how can destinations tap into their wellness potentials to diversify their positioning?  In this episode, Lindsay Madden-Nadeau - founder of Meraki Bespoke Wellness Strategies and former Global Director of Wellbeing for the luxury division of Accor, shares: How is wellness different todayWhat can hotel managers and owners do to increase the profitability of their wellness departmentHow can a destination tap...
Published 02/03/22
What's the gap between hospitality operations and hospitality design. How does one help the other?  If you are a hotelier or a hotel owner planning a renovation, or if you have in the middle of one, stay with me on today’s episode because my podcast guest is going to share with you: what does the perfect designer brief need to include so that you can prepare the right information ahead of your designer meeting, save big dollars in design scope and reach your most desired ultimate design? what...
Published 01/20/22