Dolores Semeraro speaks to European Travel Commission ETC Iulia Niculica, Head of Administration, as shares what are the new drivers for choosing Europe today, where are travellers coming from and what type of locations do they favor and who is winning the sustainability race. Her journey in the travel and tourism sector started 9 years ago when she came to Brussels to work for the European Travel Commission (ETC), which is an organisation representing National Tourism Organisations of European countries.  ETC has a unique mandate – which is to promote Europe as a tourism destination in long-haul markets.  Over these past 9 years, she had the opportunity to deal with numerous projects of the association (in marketing and advocacy), work with EU funds and on financial matters, manage public procurement, manage relationships with National Tourism Organisations and the European Commission, as well as facilitate partnerships and affiliations with external organisations.  In her current role at ETC, she responsible for leading the organisation’s department in charge of administration and financial operations, membership matters, EU funding, and partnerships with external organisations from the cultural and heritage sector. Season 3 Episode 55 SUBSCRIBE TO THE SHOW Rate and Review Truth Behind Travel Podcast on Apple Podcast About Dolores Semeraro Hello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience. For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism businesses. I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry. You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel’ where I interview tourism industry leaders and travel experts on the core topic of the Future of Travel Thank you for joining me today on Truth Behind Travel Podcast, did you enjoy today’s episode? Every conversation brings tips, values, and strategies to help you start your travel recovery journey. If you enjoyed today’s episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are.  BOOK YOU FREE ASSESSMENT! Did you listen to this episode? If you did and you are looking for the link, here you are. CLICK HERE to book your free marketing strategy assessment with Dolores Semeraro. You are not sure where to pick up? Do you have a marketing strategy that used to work before but is not giving you the results you hoped for? - Get Clarity on What's Missing - Receive a full Assessment on your Unique Selling Point - are you really nailing them? - Understand who your true customer is today CLICK HERE to book your free marketing strategy assessment with Dolores Semeraro