Hotel Content Marketing never sleeps! And those in charge of this key communication tool are the ones who constantly feed inspiration, information, motivation to travellers. During this episode we discuss how Hotel Content Marketing done well can: - adapt to what your audience wants to read and watch online,  - grow your followership organically  - turn your team into an evergreen content-making machine In today’s episode, we reflect on how difficult hotel content marketing has been during...

Taking the time to observe 'Who is Your ACTUAL Customer?' in the tourism industry today can potentially save you from making the wrong marketing budget assumptions next year.   What if, in the tourism industry, the "Ideal Customer" has become a sort of a myth in a post-covid world?  - your most desired hotel guest has changed  - your returning travel agency client is booking elsewhere  - your loyal airline passenger is driving instead   They are all supposed to be aligned with your brand...

Travel uncertainty is spreading. What can we do to make sure we don’t lose travelers' trust? A new variant and a chain reaction of flights cancellations and borders closing at the eve of the peak season, this wasn’t welcomed at all.  So when travel restrictions kick in so fast that our clients – whether they are boarding a flight or check-in in their hotel have zero time to move to plan B – these are the 3 steps you can take to avoid losing: the trust of your travel agency clientsthe next...

Welcome to Season 2! Getting Ahead of Travel Trends is crucial as tourism restarts and we work on our tourism marketing strategies for 2022. This is the first episode of Season 2 of Truth Behind Travel - a weekly show hosted by Dolores Semeraro dedicated to hospitality and tourism industry professionals who want to restart the tourism and travel industry with travellers-centric tools and strategies, jump-starting their travel recovery strategies starting today.  Google has spoken!...

Nomadic Resorts CEO & Founder Louis Thompson discusses the perks and the challenges of re-wilding hospitality today. Nomadic Resorts is a design company specialized in Masterplanning, Architectural Design, Landscape Design and Interior Design which uses a holistic approach to create sustainable projects that reflect a true sense of place and fit organically into their natural surroundings. "Re-Wilding Hospitality & Building Sustainably" episode is where Louis and Dolores discuss...

NEWS!!! Truth Behind Travel Podcast is delighted to be shortlisted for the International Women’s Podcast Awards 2021 in the Category “Changing The World One Moment At A Time”. About this episode: Vice President of Sustainability for Six Senses Hotels & Resorts Jeff Smith shares how sustainability can be at the core of the travel industry and what's at stake if we don't. During this episode, we discuss how the travel industry operators can re-think the future of travel with...

How to ease your anxiety levels before traveling but setting up pre-travel habits with Well-being Coach James Granstrom. This podcast episode focuses on - How to develop a mindset of well-being around travel - How to ease your anxiety levels before traveling but setting up pre-travel habits - How to Shift your ability to focus on what’s ahead by tapping into your natural wellbeing The episode's insights are coming directly to you from a wellness and well-being master and coach whose life is...

Founder of "Storytelling with Impact" and Speaker Coach Mark Lovett shares his insights on how how to stay ‘top of the mind’ of our travel audience, how do we tell stories that make us connect with them. An episode dedicated to storytelling, not just from a tourism and travel perspective but from a human connection point of view. - How does storytelling work? - When does it become effective and help you connect? Mark Lovett shares how Storytelling – done well – can truly be a force for...

Truth Behind Travel Podcast Episode 37: The side effects of traveling after lockdowns.  If you are longing or even just thinking of traveling again soon, if you are making plans and have already picked up the phone with your trusted travel agent or you are browsing best offers online, I want to tell you a little bit of what has happened to me over the past 4 weeks of traveling in Europe. And, before we get started, if you are listening to today’s episode and work in hospitality and travel,...

General Manager of Poppies Resort Samui and President Skal International - Samui James Francis McManaman shares his insights on a life dedicated to hospitality and tourism.  James embodies how industry operators can lead with compassion, humanity and vision and care for the people of the industry rather than the industry of people. During this episode, Dolores Semeraro discussed with James: - What have the tourism operators learned over the past few months - How can the Leaders of the...

Sustainability & Environmental Specialist  Jordan Flagel shares the story of TREE Explorations, his eco-tourism tours in the Amazon jungle, how to offset carbon emissions and where are we heading with the future of travel and tourism. TREE Exploration provides life-changing experiences in nature and actionable change in the environment in Belize, Guyana, and Jamaica. TREE was originally created out of a master’s thesis that focused on how ecotourism could be used to further the...

Truth Behind Travel Podcast Episode 34. This Episode analyses and highlights the newly approved EU Digital Covid Certificate (former Digital Green Certificate). - What is the EU Digital Covid Certificate - Who is eligible - How does one obtain it - Where is the Certificate valid and for how long Your Host: Dolores Semeraro Hospitality Virtual Keynote Speaker Dolores Semeraro is a Travel Recovery Strategist with more than 15 years of experience in hospitality, marketing, and trading. She...

How to build and develop resilience across the local community while operating a five star resort - Shaun Dünhofen General Manager of Nikki Beach Ko Samui shares his vision and many projects that have contributed to building a trusted and strong presence in Ko Samui, Thailand. I have had the pleasure to work to Shaun some years ago when I was based in the Maldives,  and I've always considered him one of the kindest and most visionary hoteliers I have had the pleasure to meet. He is actively...

Operations Manager & Content Editor at Nature Trails Expeditions Kaffy Mwangi talks about his eco-tourism company in Kenya and how he is on a mission to build a strong eco-tourism culture in his country. The story of Kaffy starts in China, far away from home, where he learned how eco-tourism and sports tourism are very effective ways to promote responsible travel and create fantastic experiences for those seeking more than just a holiday. During this episode Kaffy shares: - how to...

Chairman of the Board of Lapland Vuollerim tourism company Evalena Skalstad shares how Lapland Vuollerim circular economy principles and smart villages are proving to be a successful way to restart tourism. About Lapland Vuollerim: The village Company Lapland Vuollerim has about 800 inhabitants, 60 companies, 30 non-profit associations, and 7 crowd-based businesses for the common good in Vuollerim.  The village of Vuollerim is a picturesque village set amidst vast forests, rivers, and lakes...

Founder of Tentshare UK Rebecca Heaps shares the core philosophy behind the sharing economy principles of her peer-to-peer tent-lending platform to restart domestic tourism in the UK. Truth Behind Travel Podcast is all about restarting tourism, and more than just that. Is about cultivating our awareness both as industry operators and as travelers, about the impact we have on our planet. In the Uk, Rebecca Heaps, founder of Tentshare UK, offered a more sustainable and cost-effective solution...

Today, we celebrate International Earth Day, and my guest couldn’t have been more on point and relevant. World Earth Day celebrates our Planet, our commitment to preserve it and to protect it.Karen Rosenblum, founder of Spain Less Traveled is a...

Podcast host Dolores Semeraro shares the top two vaccine passport or travel passes currently discussed on a global scale. This episode highlights - the European Union Digital Green Certificate - the IATA Travel PassSpecifically, the episode focuses...

Michael Copare, Business Development Manager and Travel Consultant at Travel Counsellors based in the UK, shares how his personalized approach to travel has won the trust of his clients and enable them to travel again.During the episode, Dolores and...

Conscious Business Strategy Consultant, Virtual Public Speaker,  Goal Mapping Master Coach Stephen Karbaron shares how we can adopt a more conscious mindset as a powerful tool to travel recovery. Stephen Karbaron has been working with several companies...

Chief Executive Officer of Nature Seychelles Dr. Nirmal Shah shares how the conservation programs in Seychelles were affected by the pandemic. Nature Seychelles is a leading environmental organization in the Western Indian Ocean and the largest and...

Head of Worldwide Sales and Distribution at SriLankan Airlines Dimuthu Tennakoon shares the current consumers' purchasing patterns for the aviation industry, who is winning in the airline sector, and how SriLankan Airline has maintained a presence...

Co-Founder of Secret Paradise Maldives Ruth Franklin talks about how she has built her business based on a resilient and sustainable formula, working closely with the local communities and the NGOs. Secret Paradise Maldives promotes local tourism in...

Founder and CEO of the UK Cyber Security Association, Lisa Ventura unveils the cybersecurity risks of working from home and the potential threats of augmented reality and virtual reality. Many across the hospitality industry have been tasked to work...

South African Freediving Champion and Ocean Conservationist Beth Neale talks about how she turned her freediving career into a life-mission to empower local communities and children by teaching them how to freediving and breath-hold.Beth Neale is the...