My podcast guest joining me this week is my colleague Helen Williams. With a background in Modern Languages from Bristol University and St Anne’s College, Oxford, Helen joined the life sciences world in 2010. She led language services at a Global CRO and at a real-world evidence consultancy specialising in patient-facing smartphone and web applications. She has subject matter expertise in linguistic validation, a robust methodology for patient-reported outcome measures. In 2023, Helen launched her own language company, The Word Desk. Helen enjoys life in the Oxfordshire countryside, with her husband and three young children. Glossary of terms used in this conversation:  eCOA – electronic clinical outcome assessment CRO – contract research organization PRO – patient-reported outcome Please enjoy!    *** 💥Swipe my FREE worksheet: Identify your ideal customer avatar 🗣 Start to design your ideal customer profile so that you can understand why you are an ideal fit for your target clients. You can then hone your marketing strategies towards this ideal client avatar. Give your avatar a name and fill out personal details such as: Age, Gender, Job post, Category (agency or direct) Once you have this you can then start to build out your UVP (unique value proposition) with further details such as: ➡️Your ideal client’s pain points and challenges ➡️Where she hangs out online ➡️How he consumes his information ➡️How you can start to position yourself as a solution provider Connect to The Entrepreneurial Translator on: 👉Podcast: 👉Instagram: 👉Facebook: