Do you work in the SEO translation niche?Does SEO get you all in a flap? Do you just find it hard?Not to worry because I´ve got you covered! 🎙️This week, I’m thrilled to welcome Teresa Sousa to the mike, an on-page SEO specialist who’s passionate about helping businesses see their rankings soar and their online visibility boosted 🌐In this episode, Teresa dives into:✅ The key elements of on-page SEO that actually move the needle.✅ How to create content that both Google and your audience will l...

Ready to attract more translation clients and thrive in the ever changing online business landscape? Tune in to this episode as Cat Valverde, MBA, reveals powerful strategies to help you get there!Why You Should Listen:📧 Unlock Client Acquisition with Email: Learn why email marketing is now more essential than ever and how it can become a consistent source of new clients.🤖 Stay Competitive with AI: Discover how tools like ChatGPT and Google NotebookLM can supercharge your digital marketing.🎯 ...

In this episode, I caught up with Liz Scully, a seasoned film industry insider turned business strategist. With over 20 years of experience working on major Hollywood films and a treasure trove of accolades, including an Emmy Award and multiple Oscar nominations, Liz brings a unique perspective to the entrepreneurial world. We explored the parallels between filmmaking and entrepreneurship, the power of Mastermind groups and Liz’s innovative approach to teaching strategy through humour.No...

In this week's episode, we're joined by Nicky Billou, an incredible Christian immigrant from the Middle East, now thriving in Canada, with a powerful story and an unwavering belief that business isn’t just a numbers game—it’s a people game. As a renowned entrepreneur, international bestselling author, and podcast host with over 650 episodes under his belt, our guest has spent the last 7+ years helping others scale their businesses, become branded thought leaders, and live their best live...

This week’s Q4 translator training was a huge success with nearly 100 signups and 90% attending live—it was the most interactive session I’ve ever hosted!If you missed it or want to review key points, you can still download the workbook here. We dove deep into boosting online visibility, and even after 2 hours, 62% of attendees stayed engaged.While there isn't a replay due to a Zoom glitch, the main takeaway was clear: maximizing your online presence. I shared how to leverage Google Search Co...

In this week’s episode of How to Find More Direct Clients, I’m thrilled to welcome Natasa Budisin, a highly experienced Serbian language teacher. With her deep expertise in both language teaching and translation, Natasa shares invaluable insights for online solopreneurs and language professionals looking to grow their client base and succeed in the competitive language services industry.Notable Nuggets Covered:1. Leveraging Content Marketing to Build Your Personal Brand Natasa shares her stra...

Why do we find SEO so difficult? Barb Davids tells us it really isn’t!We misunderstand SEO but it’s really not rocket science. It matches up closely with our content marketing and is not going anywhere anytime soon. - Organic lead gen and SEODon’t just publish a website and expect people to find it. Use a blogpost strategy and bake lead magnets into them. Build out an e-mail list in exchange for the free asset. - Free and paid keyw...

This week I was delighted to catch up with my business mentor Trudy Rankin from The Online Business Liftoff. Trudy is a quiz marketing expert and helps service providers and solopreneurs build out quizes to interact with their audience. Quiz marketing is a really great way for us as freelance service providers to attract clients and get client leads. Remember what I always say, everything comes downstream of lead generation (no leads means no sales). A big myth to bust is that ...

This week on the podcast I caught up with systems marketing expert Gareth Everson.Gareth helps solopreneurs small business owners to fix their lead and sales funnels using CRM and sales and marketing automations. Whether you're adding systems to your business for the first time, or are getting poor results by doing it yourself or hiring the wrong person to do it the first time around, Gareth is great at working with you to address the challenges that you face. Here are a few notable nugg...

This week on the podcast I caught up with Italian to English translator, local real estate consultant and my coaching client Marie-Helene Hayles.Marie-Helene was born and grew up in the UK. After 10 years in the British chemical industry, she moved to Rome in 1999, where, after a few years teaching English as a second language, she switched careers to become a freelance medical translator. Twenty-five years later, she launched HelpmateRome, a service to help non-Italian speakers navigate the ...

On the podcast this week I caught up with translation tech expert Carlos La Orden Tovar. Carlos is close to hitting the milestone of 25 years providing language services and training for organizations, professional associations, and individuals all over the world. Over these years, he has worked with hundreds of international clients such as Amazon, Microsoft, 3M, Cisco, United Technologies, SDL/RWS, and Nokia, to name a few. Along with his lecturing and teaching gigs at University...

This week on the podcast I was most fortunate to speak to New Yorker David Shriner-Cahn, a former professional chemical engineer and now sought after business consultant. David Shriner-Cahn’s weekly advice program has been named by Forbes as a Podcast To Power Up Your Ultra-Lean Business. David has also been recognized as an Entrepreneur That Will Change The Way You Communicate by Inc. Magazine. David is the podcast host and community builder behind Smashing the Plateau, an online p...

On the podcast this week I caught up with the one and only John di Rico. He lives and works in Nice, France as a certified translator in France. John interprets in the FR/EN language pair in court and for the French police and justice system. John recently moved sideways from his role as sales manager WordFast (CAT tool of choice for Mac users) to WordBee that makes an all in one cloud-based TMS and CAT tool combined.Some highlights from this very wide-ranging conversation: John advocate...

In freelance translation, scaling your business beyond a certain point, usually €36k a year, can seem like a very daunting task. However, by implementing strategic shifts in your approach, you can unlock new levels of growth and profitability. In this blog post, we’ll explore four key shifts that can help you scale your freelance translation business to high 5-figure or yes even 6-figure income. From niching down in your industry to leveraging AI and investing in your growth, these tactics wi...

This week's podcast episode stars DE/EN chemical translator Sarah Silva of Business Translated.Sarah is a specialised chemical translator working from German into her native English at ChemicalTranslator.com. She’s also been supporting translators with the business and marketing side of translation since 2019 through her weekly emails, courses, and within The Expedition Group, a membership for translators that offers a new marketing adventure every month. Her latest book Your Ticket To Explor...

This week on the podcast I caught up with Virginia Katsampiri of V Mentoring (Business Coaching for Translators). Virginia Katsimpiri, PhDc, is a certified translator & translation business owner at vtranslations.gr and business strategist and mentor at vmentoring.com with over 15 years' experience. Holding an ΜA in translation and an executive MBA in client acquisition strategies, she has helped hundreds of freelance translators/interpreters and small business owners worldwide to at...

This week I chatted to AI whizz Josh Goldsmith on the podcast. Josh is a UN and EU accredited translator and interpreter working from Spanish, French, Italian, Portuguese and Catalan into English. He splits his time between interpreting, translating, and working as a trainer and researcher focusing on the intersection between interpreting, technology and education. As Founder and Chief Educational Officer of techforword, Josh shares tips about technology, translation and interpreting in...

This week on the podcast I was really thrilled to catch up with my business friend and colleague Damien Schreurs. Here he teaches all you Mac listeners out there some nifty hacks and a basic automation tip Damien Schreurs started EasyTECH in 2013 as a side hustle to experience entrepreneurship while preserving a steady paycheck. In September 2016, Damien finally quit his 9-to-5 job to offer Apple training and consultancy services in Luxembourg, aiming to regain control of when and how he...

Sign up for our next translator training webinar on Tuesday 2 April at 15.30 CET.  Time permitting we will tackle the following topics:  How to niche down and dominate your spaceThe challenge of AIQuiz and email marketingThe webinar is free. Sign up at the link below. Buy our e-book: How to Find More Direct Clients Thrive as a Premium Freelance Translator in Your Niche and Futureproof Your Career

Sign up for our next translator training webinar on Tuesday 2 April at 15.30 CET.  Time permitting we will tackle:  How to niche down and dominate your spaceThe challenge of AIQuiz and email marketingThe webinar is free. Register at the link below.  Buy our e-book: How to Find More Direct Clients Thrive as a Premium Freelance Translator in Your Niche and Futureproof Your Career

This week I learnt something really cool in my business.  Google Website Indexing.  This is a crucial step towards ensuring your website gets the visibility you and your business deserve. Understanding Google Website Indexing: It's the process by which search engines like Google discover, crawl, and include your web pages in their database.  When your website is properly indexed, it stands a MUCH better chance of appearing in relevant search results, driving organic traffic and potential...

On the podcast this week I had the enormous pleasure of interviewing Viveta Gene. Viveta Gene is a passionate and driven executive armed with 20+ years of experience in the translation and localization industry.    She has a 360-degree view of the Translation and Localization Workflow thanks to her previous experience as a Language Solutions Specialist, Business Developer, Vendor Manager, Project Manager and Linguist. Her focus is to promote new trends in the industry, where translation...

This week on the podcast I was delighted to speak to Anna Lundberg. Anna Lundberg is the founder of OneStep Outside, where she helps experienced professionals around the world design a career, a business and a lifestyle that brings them more freedom, flexibility and fulfilment - outside of the conventional 9 to 5. She is the author of Leaving the Corporate 9 to 5 and Outside of the 9 to 5, and host of the Reimagining Success podcast. She lives with her two young children on the south coast...

Personal branding has become more pervasive than ever and plays such a pivotal role in shaping perceptions and creating lasting impressions.  Here are just a few tips to build the business of YOU:  Craft Your Identity in a Crowded Space Personal branding is not just a buzzword; it’s a dynamic process to intentionally shape HOW you are perceived by others. In an era dominated by digital platforms and social media, personal branding is a requirement for professionals in various fields. The...