This week on the podcast I was delighted to speak to Anna Lundberg. Anna Lundberg is the founder of OneStep Outside, where she helps experienced professionals around the world design a career, a business and a lifestyle that brings them more freedom, flexibility and fulfilment - outside of the conventional 9 to 5. She is the author of Leaving the Corporate 9 to 5 and Outside of the 9 to 5, and host of the Reimagining Success podcast. She lives with her two young children on the south coast of England. Here are a few notable nuggets drawn from my conversation with Anna:  Your "big why" is very important in terms of the long term picture of your careerWork-life balance and wearing busyness as a badge of honour came into question after the Covid pandemicRadical identity shifts at work can have very positive outcomes in the long termAsk yourself what audience are you attracting and what is your value propositionThe AI transcription tools discussed are: Otter ai (affiliate link) Rev.com Castmagic The Alfred Hitchcock film mentioned was North by Northwest (1959). To enter Anna's ecosystem: Website Free resource: The 5 pillars scorecard Latest book: Outside of the 9 to 5  Please enjoy! #ReimaginingSuccess #WorkLifeIntegration #ExecutiveCoaching #PodcastEpisode #AnnaSELundberg #BusinessIncubator Sign up for the How to Find More Direct Clients free translator training webinar on 2 April 15.30 CET: How to Find More Direct Clients Than you can Poke a Stick at? Get on the VIP waitlist for our upcoming book: How to Find More Direct Clients Thrive as a Premium Freelance Translator in Your Niche and Futureproof Your Career