This week on the podcast I caught up with Virginia Katsampiri of V Mentoring (Business Coaching for Translators).  Virginia Katsimpiri, PhDc, is a certified translator & translation business owner at vtranslations.gr and business strategist and mentor at vmentoring.com with over 15 years' experience. Holding an ΜA in translation and an executive MBA in client acquisition strategies, she has helped hundreds of freelance translators/interpreters and small business owners worldwide to attract international high-quality clients and rapidly build their profitable business through her mentoring programs. Virginia is the creator of the Fully Booked Translator Formula & the Ultimate LinkedIn Prospecting System, the first comprehensive, results-oriented Business Mentoring Programs for Language Professionals. She is also the founder of the Ask Your Mentor Anything initiative; a virtual live show where she and other experts discuss translation business-related issues on a weekly basis. Virginia teaches translator mentoring methods and provides seminars, webinars, eBooks and free resources such as “60 Ways To Get Clients As a Translator”. She gives talks at the industry’s biggest international conferences and has appeared in numerous online publications, podcasts and marketing shows. Currently, Virginia studies translators/interpreters’ business performance at PhD level and runs two businesses: www.vtranslations.gr & www.vmentoring.com. Virginia and I discussed the hot topic of LinkedIn for robust freelance translator personal branding. LinkedIn is an efficient way to directly find clients by leveraging the platform. After she saw results for her own freelance translation business Virginia started teaching her strategies to other industry colleagues.  Virginia tells us that content marketing (the best way to nurture an audience) takes 6-12 months of consistent effort to see results. However, her own teaching focuses mostly on strategic outbound marketing methods.  Her ULPS programme also includes specific automation tools and sales navigator to contact ideal target prospects at scale.  NB: remember that sales navigator is not a mandatory purchase and there are always special offers available if you hunt them down after signing up for a trial version.  Business management tools help you increase productivity and automate processes. Some good examples are XTRF, lsp.expert and Plunet (a tool very commonly used by many agencies these days).  Don’t forget that a sound money mindset i Buy our paperback: How to Find More Direct Clients Thrive as a Premium Freelance Translator in Your Niche and Futureproof Your Career