This week I was delighted to catch up with my business mentor Trudy Rankin from The Online Business Liftoff. Trudy is a quiz marketing expert and helps service providers and solopreneurs build out quizes to interact with their audience. Quiz marketing is a really great way for us as freelance service providers to attract clients and get client leads. Remember what I always say, everything comes downstream of lead generation (no leads means no sales). A big myth to bust is that ...