Description
Honing in like a laser on your ideal client avatar (ICA) is absolutely essential for freelance translators running an expertise-based or lifestyle business as this leads to more satisfying and profitable working relationships.
Here are the five signs of an ideal client I always look out for in my own business:
Clear Communication: An ideal client communicates their needs, expectations, and project details clearly from the beginning. They provide a well-defined project scope and are open to discussing any questions or concerns you may have. Clear communication fosters a productive and efficient working environment. Respectful and Professional: An ideal client treats you and your boundaries with respect and values your expertise. They recognize that you are a professional and trust your judgment when it comes to making decisions related to the project. They are open to suggestions and appreciate your input. Appreciation of Your Value: An ideal client understands the value you bring to the table and is ready and willing to invest in your services accordingly. They are not solely focused on price shopping and haggling the lowest price but instead value the quality of your work and the unique solutions only YOU provide. Timely Payment: An ideal client pays promptly and respects the agreed-upon payment terms. They understand that freelancers rely on timely compensation to sustain their business and livelihood. A client who consistently pays on time demonstrates both financial responsibility and reliability. Long-term Vision: An ideal client is interested in building a long-term working relationship and is loyal to YOUR brand. They see the potential for collaboration on future projects and are open to exploring ongoing partnerships. Establishing such long-term partnerships can lead to more stability and consistent work. BONUS: they send you enjoyable work in your genius zone Remember people, not every client will tick all these boxes from the getgo. But the more signs of an ideal client they exhibit, the better the working relationship is likely to be. As a creative freelancer, it's crucial to identify and prioritize clients who align with your values, appreciate and value your expertise and are willing to support your professional growth. Working with ideal clients as much as possible is how you create a fulfilling, successful and sustainable freelance career.
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