This week I had the immense pleasure of interviewing global personal branding, virtual hiring expert and my own business mentor, Chris Ducker. Chris Ducker is a serial entrepreneur and author of the bestselling books, Virtual Freedom and more recently, Rise of the Youpreneur. Based in Cambridge, England, Chris owns and operates several businesses, including the VA recruiting hub, VirtualStaffFinder.com and the personal brand enterprise education company Youpreneur.com. He is regarded as one of the top experts in the world on the subjects of remote team building and scaling an expert business. Since 2008, Chris has been a trusted international business mentor, keynote speaker and podcaster, and currently spends most of his time working with successful entrepreneurs, as well as investing in and advising startup companies. His work is regularly published on ChrisDucker.com and he can be followed on Instagram and LinkedIn. Grab your headphones and do listen in closely to this conversation. Here are the notable nuggets Chris and I discussed:  The nitty gritty of youpreneurship, personal branding and the unique business of youHow the sales and marketing field has evolved from Zig Ziglar (one of Seth Godin's mentors) to Chris DuckerHow lead generation is like priming a pump Leveraging the skills of a VA as a service provider to perform repetitive tasksThe importance of health and wellness at work...and just a few moreMy top takeaway from this conversation: The business of you. Now that's the power of personal branding and that's exactly how you stand out in a crowded market.  Remember to lean into your own uniqueness in your branding. You got this.  Course enrollment now live. Enroll before the bonuses expire (midnight Thursday 25 January) How to find more direct clients than you can poke a stick at