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Marketing Architects
TV Advertising Blueprints
Building Brands and Driving Sales
Is TV dead? What value should I expect from a national TV campaign? Isn’t digital easier? The truth is, there is still a ton of power in TV advertising—even in the digital age. Unlocking that power may seem daunting at first and, of course, comes with a whole host of questions… TV Advertising Blueprints is a show dedicated to answering those questions and giving you insights, strategies, and tactics to make sure your investment pays off. Because with the right blueprint, TV advertising can entirely transform your business. So, join us as we draw on our experience and...
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Ratings & Reviews
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5.0 stars from 31 ratings
Fun show, great format
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“So fun being a part of the production of this show. Great format that makes the content digestible and fascinating topics on the evolution of the TV landscape!”
Logan Lyles via Apple Podcasts ·
United States of America ·
12/17/21
Super insightful!
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“TV advertising can seem complex, TV Advertising Blueprints removes the guess work and gives practical advice for the current landscape.”
Boonjers via Apple Podcasts ·
United States of America ·
12/16/21
Congratulations!
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“Looking forward to more! 🥳”
AngelaC5 via Apple Podcasts ·
United States of America ·
12/15/21
Recent Episodes
Published 02/01/22
Data is easily twisted to support different narratives, especially when it comes to TV attribution. That’s why relying on multiple models for measurement is essential to fully understanding how TV impacts your business.
In this episode, we’re talking with Matt Hultgren, Marketing Architects' own...
Published 02/01/22
As the industry focuses more on TV’s measurability and accountability, advertisers need to use the data they collect to design campaigns optimized for the audience experience.
In this episode, we chat with Jo Kinsella, President of TVSquared, and Joel Kalinowski, VP of Conversion Rate...
Published 01/25/22
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