TV’s not dying—it's evolving. It continues to hold business-transforming opportunities for performance marketers seeking meaningful growth, if those marketers are willing to adapt along with the channel.  In this episode, we chat with Whitney Stratten, Vice President of Client Growth at Marketing Architects, about the evolving benefits of TV. Plus, we check in with Todd Wehmann, the Head of Marketing at Touch of Modern, to learn how TV helped a digitally-native brand stand out.  We discuss:  - The dynamic and evolving world of marketing  - Driving profitable growth with TV  - The unmatched reach and credibility that comes with linear TV  - Innovative approaches to TV in the digital era  Order our new book on TV advertising: https://www.marketingarchitects.com/book  Tune into more TV advertising insights by subscribing to the show on Apple Podcasts,Spotify, or wherever you listen to podcasts. Listening on a desktop & can’t see the links? Just search for TV Advertising Blueprints in your favorite podcast player.