Digital isn’t perfect. In fact, over-reliance on digital advertising can be devastating. However, pairing digital with TV can alleviate digital’s shortcomings while boosting the benefits of both channels. In this episode, we’re chatting with Angela Voss, Chief Client Officer at Marketing Architects, about how to drive growth using digital and TV. We also hear from Chuck Hengel, CEO at Marketing Architects on the value of a diversified marketing mix. Topics covered: The pros and cons of digital Making TV and digital advertising more cost-effective Advice for a performance brand considering television   Order our new book on TV advertising: https://www.marketingarchitects.com/book Resource: Re-evaluating Media Study by Ebiquity Marketing Tune into more TV advertising insights by subscribing to the show on Apple Podcasts,Spotify, or wherever you listen to podcasts. Listening on a desktop & can’t see the links? Just search for TV Advertising Blueprints in your favorite podcast player.