In this episode, we delve into the creative trends shaping the gaming industry for October 2024. We discuss the advertising strategies of games like AFK Journey, the impact of misleading ads on revenue, and the evolution of creative strategies in gaming. The conversation also touches on the importance of user reviews, the influence of micro learning in ads, and the future of game advertising trends. Main Takeaway = Reviews less important than Revenue This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Youtube: https://youtu.be/G83ZsDABGUE Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg Agenda 00:00 Epic intro 01:25 Introduction to Creative Trends 01:49 Analyzing AFK Journey's Advertising Strategies 05:08 The Impact of Misleading Ads on Game Revenue 06:31 Exploring Creative Inspirations in Game Ads 10:29 The Evolution of Game Creatives 14:21 Reviewing Player Feedback and Expectations 18:54 The Future of Game Advertising and Player Engagement 23:27 The Power of Hooks in Gaming Ads 24:11 Emotional Engagement in Game Design 25:30 Visuals and Branding in Mobile Games 26:30 Game Mechanics and Player Retention 28:49 Trends in Game Advertising 29:56 Innovative Game Features and Mechanics 31:25 The Influence of Visual Styles in Gaming 32:39 The Role of Creativity in Game Marketing 34:41 Understanding Player Psychology 37:05 The Impact of Trends on Game Development 39:51 Micro Learning and Game Advertising 42:01 Final Thoughts on Game Trends and Innovations --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways AFK Journey is utilizing unconventional advertising strategies. Misleading ads can significantly impact game revenue. The gaming industry is seeing a rise in high-quality creative content. The importance of emotional engagement in game ads cannot be overstated. Giant animals and absurd concepts are trending in game ads. We plan to explore user reviews in future episodes. The discussion highlights the interconnectedness of various creative strategies. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - [email protected] --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Feli