Episodes
Black Friday Cyber Monday is almost here, and I've got the PERFECT BFCM strategy for you.
You also may not realize this, but Black Friday is a GOLDMINE of customer data. It's honestly more valuable to gather this data than to make a one-time sale. Let's get into it.
Liss Graham Email Strategy: https://youtu.be/KnC8-bM4Dec
Need a merchant account? Get in touch! ➡️ directpaynet.com/contact-us
0:00 Intro
0:45 Chargeback-proofing Sales
3:30 One-Time Payment Products
4:45 Customer Data
6:39...
Published 11/18/24
Click to Cancel doesn't have to be the downfall of your business. The FTC's new rule is aimed at protecting consumers, but also offers businesses a new type of sales funnel.
Cancellations can be a sales funnel. Don't let customers off the hook so easily, but don't force them to stay on. Finding the balance is key.
Need a merchant account? Get in touch! ➡️ directpaynet.com/contact-us
0:00 Intro
0:58 Click-to-Cancel
2:10 Negative Options
2:49 Opt-Outs
4:45 Why the FTC?
6:44 Amazon and...
Published 11/11/24
Today, I'm speaking with someone who knows the business well and has worked with me for quite some time. Together, we're answering the more common questions we get about Stripe, reserves, backups, and essentially how to continue accepting payments when your Stripe account freezes over.
0:00 Intro
2:30 Low Chargebacks, Funds Held – Why?
4:22 Chargeback Ratio Safety Zone
7:09 How to Accept Payments
10:52 Solid Backup Processor
13:00 Will Shopify Close Your Store?
14:50 Stripe Reserves
17:39...
Published 11/04/24
Authorize.net is one of the best and most versatile payment gateways for any online business. Here's why you should use it and how to connect it to your Shopify account.
Need a merchant account? Get in touch! ➡️ directpaynet.com/contact-us
0:00 Intro
00:34 What Is Authorize.net
1:52 Getting an Account
3:41 Connecting to Shopify
6:50 Outro
Published 10/21/24
Not converting at checkout, or even before? Here's what might be going on and how to solve it.
Checkout conversions are the make-or-break moment for your business. Without sales, you're toast. Understanding why customers drop off and where they drop off is a key factor in improving not only your checkout flow but also your product and your business.
0:00 Intro
00:47 How to Increase Conversions
02:31 A Winning Checkout Page
4:32 Understanding Your Declines
7:20 Biggest Decline Reasons
14:28...
Published 10/16/24
Chargebacks suck. They're inevitable... but also preventable! Let's get into the timeline of a chargeback, how you can save yourself some $$$ with chargeback alerts, and methods any business can utilize to reduce chargebacks to a minimum.
Remember, every business experiences chargebacks. But that doesn't mean your business has to suffer because of them.
Get payment processing that SUPPORTS your business:
directpaynet.com/contact-us
0:00 Intro
0:45 Every Business Experiences Chargebacks
1:41...
Published 09/18/24
Stripe paused payouts? Can't access Stripe funds? Can't accept payments?
These are all too common issues globally for Stripe users. This video will cover how to handle it step-by-step so you can keep your business running and get your money back.
Stripe shut you down: https://youtu.be/Y4SHOET94G8
Lower Stripe fees: https://youtu.be/dTCC0SSS8Bo
Backups and Application Approval: https://youtu.be/mz_KYFtEJf8
0:00 Intro
1:11 #1 Missing Account Info
2:41 #2 Disputes
3:57 #3 Your Niche
5:51 #4 You...
Published 09/09/24
Go High Level has tight Stripe integration, but that doesn't mean it's the only option. You connect many of the world's most popular and versatile payment gateways into your GoHighLevel account, opening up the opportunity to use a payment processor that better suits your business.
In this video, you'll find out if Stripe and GHL are right for you.
0:00 Stripe and GHL
1:18 Options Other Than Stripe
2:09 Stripe-Only Features
3:06 Benefits of Having a Backup
4:08 Should You Use GHL?
6:22...
Published 08/26/24
Getting your merchant account application approved is not easy, but this video will cover everything you need to know to get banks and providers to say "yes" to yours.
0:00 Intro
00:58 What are you selling?
1:37 Is your product high risk?
3:24 Is your website ready?
8:11 Are you on MATCH or TMF?
9:40 Have you declared bankruptcy?
10:23 Do you have bad credit?
11:43 Is your bank account low?
13:31 Outro
Stripe account suspended? https://youtu.be/duyX85tqSNk
Stripe permanently terminated?...
Published 08/19/24
Stripe Tokens are super useful if you go all-in on Stripe—but you should NEVER rely solely on one solution. As a business owner, it's risky to put all your eggs in one basket. Stripe Tokens don't let you move around so freely, though. So what can you do?
If you're selling subscriptions via Stripe and tokenizing that data (as you should be doing), then find a 3rd-party vault to transfer those tokens to. That way, you can use the same customer data and subscription data no matter when payment...
Published 08/05/24
If Stripe shut you down without warning or notice and you need to get your store back up and running ASAP, THIS VIDEO IS FOR YOU!
Before trying to get your money back or your Stripe account unsuspended, open a new account somewhere else. Your first priority should ALWAYS be the ability to process payments. Without that, you don't have a business.
Follow my guide and your business will be back up and running in no time, Stripe or not.
✓ Need a merchant account? Get in touch!
🔗 Maria Sparagis...
Published 07/29/24
Every business should have a podcast, and Justin Moore of Podigy Podcasts is here to show you just how it's done. No matter what you sell or what you offer, there is always a reason to have a podcast. It helps you connect with customers on a deeper level, building a relationship beyond the sale.
FInd out just what you need to get started and how to do it efficiently in this episode of Uncensored Direct Marketing.
Get in touch with Justin Moore:
🔗All the resources he mentioned are here:...
Published 07/22/24
Issuing bank declines like insufficient funds, do not honor, etc. are KILLING your relationship with your payment processor and your bottom line. For every decline, you pay a fee. So why not scrub issuing bank declines from your transaction list? Here's how.
✓ Need a merchant account? Get in touch!
🔗 Maria Sparagis Website: http://mariasparagis.com
🔗 DirectPayNet Website: https://directpaynet.com
🔗 LinkedIn: https://www.linkedin.com/in/mariasparagis
🔗 Facebook:...
Published 07/15/24
Is your Shopify account suspended? Did Shopify freeze your funds or terminate you?
I know this is a frantic time, but rest assured there are solutions. Using alternatives to Shopify Payments is your first step. This keeps your business up and running while you try to get in touch with Shopify Payments about unfreezing your account and releasing your funds as well as apply for a REAL merchant account.
A suspended Shopify account isn’t the end of your business. If you have any more questions,...
Published 06/30/24
All you need to know about applying for a merchant account or a MID. I'm giving you exactly what to look out for in your business, or website, and your application so you can improve your chances of approval and start accepting payments ASAP.
FTC cancellation policy: https://youtu.be/jSxod26tmXE
Checkout page improvements: https://youtu.be/cF6wp6gs17g
Stripe balance report: https://docs.stripe.com/reports/balance
✓ Need a merchant account? Get in touch!
🔗 Maria Sparagis Website:...
Published 06/24/24
John Caprani is a beast when it comes to digital networking. But that's not all he does—in fact, he would tell you NOT to label yourself this way.
Taking a broader approach to your business, connecting with people on a personal level, and understanding needs (both local and global) is the meat and veg of this killer digital networking strategy.
Sit back, get your notepad out, and start discovering just what it takes to a behemoth on social media.
Get in touch with...
Published 06/17/24
With Stripe recently restricting services for certain content creation businesses, many creators are searching for alternative payment solutions.
In this episode, we explore Stripe alternatives, how to recognize Stripe-like services that may restrict you, and how to secure your payment processing for the long run.
Throughout the episode, we provide actionable insights to help you select the payment processor that aligns with your business model, integrates seamlessly with your platform, and...
Published 06/10/24
In this revealing interview, I sit down with Dr. Ant Webb, former supplement industry titan, to discuss the meteoric rise and catastrophic fall of his once thriving business.
Dr. Ant opens up about his early days as a driven entrepreneur, sharing the strategies and mindset that propelled his supplements company to astounding heights. However, success can be fleeting. He vulnerably recounts the red flags he missed as his business began to crumble beneath his feet.
With refreshing honesty, Dr....
Published 05/28/24
Are you frustrated with low conversion rates despite having stellar copywriting and sales techniques? In this eye-opening video, we dive deep into the often-overlooked aspects of payment processing that could be sabotaging your sales.
Today, I'm covering:
- Why even the best copy can fail to convert
- Common checkout issues that drive customers away
- How to identify and fix bottlenecks
- Strategies to optimize your checkout process for maximum conversions
Don't let technical issues undermine...
Published 05/20/24
Get ready to supercharge your networking skills in this game-changing episode featuring Raanan Rosenbaum, THE networking pro from Kendago! We dive deep into the world of in-person and digital networking, uncovering the secrets to building powerful connections that can transform your personal and professional life.
We also chat in-depth about media buying, when to let go of a traffic source, and so much more.
Raanan drops knowledge bombs on:
- Why networking is non-negotiable in today's...
Published 05/13/24
High refund rates will kill your business. So how do you keep them low and what's the sweet spot?
Aim for less 5%, but really if you're at 3% then you're golden. Keeping refund rates low also helps against chargebacks (indirectly), improves your relationship with payment processors, and keeps conversions high. Less refunds, more solid sales, higher bottom line. What's not to like?
✓ Need a merchant account? Get in touch!
🔗 Maria Sparagis Website: http://mariasparagis.com
🔗 DirectPayNet...
Published 05/06/24
Liss Graham, of Lisst Email Management, is a ROCKSTAR in the email marketing industry. She knows what to say, how to say it, and who to say it to. If you're hesitant about starting an email list, then Liss is here to show you how it's done. Tune into this episode on all things email marketing and email list management. From regulation and AI to how to start your first!
Want more on list management? Get in touch with...
Published 04/29/24
Shopify Payments is the built-in processor and gateway for your Shopify store—but it's not the only option you have! In this episode, I'm covering the ins and outs of payment processing, what options you have on Shopify, and why you should consider using alternatives to Shopify Payments to save on fees and better secure your business.
✓ Need a merchant account? Get in touch!
🔗 Maria Sparagis Website: http://mariasparagis.com
🔗 DirectPayNet Website: https://directpaynet.com
🔗 LinkedIn:...
Published 04/23/24
Direct response elicits an immediate response (usually a purchase) from the customer. Branding is more build up for recognition and desire. Here's how you can incorporate some of the best branding tactics into your direct response business.
Want more about phone sales and telemarketing? Check out our FTC episode!
✓ Need a merchant account? Get in touch!
🔗 Maria Sparagis Website: http://mariasparagis.com
🔗 DirectPayNet Website: https://directpaynet.com
🔗 LinkedIn:...
Published 04/15/24