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Under the Influence from CBC Radio
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry. Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.
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Ratings & Reviews
4.7 stars from 4,240 ratings
Excellent and Entertaining
I’ve listed to every season and it gets better each time. Terry always has interesting and fun stories and insights to share.
Scubysue via Apple Podcasts · Canada · 03/29/20
Love this show!!
I’m an Under the Influence junkie. I can’t get enough of this show. I treat listening to it as a reward and only listen when I’m out for a power walk. I use it as a motivator to get me exercising. I love the writing and appreciate all of the research that goes into every episode. Thank you so...Read full review »
vvggff226 via Apple Podcasts · Canada · 03/24/20
I never miss this podcast.
Maureen Farmer via Apple Podcasts · Canada · 03/22/20
Recent Episodes
This week, we explore the world of Online Reviews. These days you can leave a review for anything - from a cup of coffee to your dentist. 90% of us read online reviews before buying a product - that’s why those reviews are so influential. Yet how do you tell fake ones from the real thing? Thumbs...
Published 04/02/20
This week, we explore the quiet world of ASMR marketing. ASMR stands for Autonomous Sensory Meridian Response. It’s a new form of marketing that creates a calming feeling often accompanied by a tingling sensation. Marketers create that experience using sound effects and whispers. Everything from...
Published 03/26/20
Dum dum da dum. This week, we explore the lucrative world of Wedding Marketing. Weddings are big, big business. And as a result, the wedding industry is a big, big marketing category. From invitations and flowers to dresses and cakes, today's weddings are an $80 billion industry. And planning the...
Published 03/12/20
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