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Under the Influence with Terry O'Reilly
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
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Ratings & Reviews
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4.7 stars from 6,200 ratings
Absolutely love listening
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“Hearing the background stories of ads or products takes me back to the time I heard or saw them and the influence they had on my young mind, unbeknownst to me at the time.”
eyeclark via Apple Podcasts ·
Canada ·
04/18/24
Ni me voy a dormir con el
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“De hecho la policía ha hecho un”
Brisa Gutmann via Apple Podcasts ·
Mexico ·
04/08/24
Supernova, Nice to Know Ya
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“Agreed it was a great podcast. An interesting insider’s account that just burnt itself out getting high on its own supply. Turned top heavy with marketing and ads and spin-offs, sad, but that’s the pain part of nostalgia. ‘Twas a lark, but it’s jumped the shark.”
Whatiwantedwastakenreally via Apple Podcasts ·
Canada ·
03/26/24
Recent Episodes
Published 04/27/24
Take a walk down any busy main street, and you’ll probably see one of the oldest forms of advertising:
The sandwich board.
They have been around for over 200 years.
Cities try and ban them.
Storekeepers love them.
They can make you smile.
They can make you angry.
They can attract a lot of...
Published 04/20/24
Customers often lie to companies in surveys, polls and focus groups.
Yet advertisers rely on that flawed and false feedback to market brands and create advertising campaigns.
So what are advertisers to do?
One solution is Google.
What we type into the Google search window is like a truth...
Published 04/13/24
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