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Under the Influence from CBC Radio
Under The Influence gives you a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry. Join host and adman Terry O’Reilly for fascinating stories that connect the ...
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Ratings & Reviews
4.7 stars from 3,731 ratings
Amazing podcast!
Great show! Even if you’re not into marketing, this show is awesome!
christiandupusi via Apple Podcasts · Canada · 09/21/19
Under the Influence
I listen to a variety of podcasts (history, music, media, ideas, comedy, etc.). They all have interesting episodes, some better than others. What I love about Under the Influence, however, is that EVERY episode is pay-attention interesting. Thanks, Terry!
Ron Jette via Apple Podcasts · Canada · 09/21/19
Anyone who wants to enhance their marketing knowledge (without effort) needs this entertaining feed. Terry is informative, entertaining and has acted as my muse for creative real estate marketing strategies for years. He’s great!
Gil Kastner via Apple Podcasts · Canada · 09/12/19
Recent Episodes
From the Digital Box Set: This week, we explore when a smaller advertiser attacks the weak spot in a bigger advertiser’s marketing. It’s a strategy of brinksmanship, because it means a smaller company not only chooses to attack a larger company, but it attacks the weakness in a bigger company’s...
Published 09/09/19
From the Digital Box Set: In this episode, we explore the marketing of Movie Merchandise. From the earliest days of merchandising book characters to the true beginning of movie merchandising with the birth of Mickey Mouse and the Disney Studio, the marketing of toys and games became a critical...
Published 09/02/19
From the Digital Box Set: This week, we explore Words Invented By Marketers. Many of those words found their way into the dictionary and have become part of our daily language, like “Dependability” and “Halitosis.” While some other familiar words like Retsyn and Fahrvergnugen were around for a...
Published 09/02/19
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