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Under the Influence from CBC Radio
Under The Influence gives you a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry. Join host and adman Terry O’Reilly for fascinating stories that connect the ...
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Ratings & Reviews
4.7 stars from 3,569 ratings
Love it!!!!!!
So good and so interesting.
hiiiiibyeeeeehiiiiiiuu via Apple Podcasts · Canada · 07/19/19
In a country where the longest running radio program is 'The National Research Council Time SIgnal' you might be forgiven for thinking Canada is a little boring. Not so fast! 'Under The Influence' is the best show about the world of marketing. O'Reilly is an advertising magician who wants us all...Read full review »
SweetWilliam63 via Apple Podcasts · Canada · 07/16/19
I have been listening to this podcast ever since it came out in 2012 and have became addicted to it. Highly recommended it if you haven’t already listened to it.
Suit&tieWPG via Apple Podcasts · Canada · 07/06/19
Recent Episodes
From the Digital Box Set: This week, the topic is Zombie Brands - products and companies that had a long run of success, then ran into difficulties, and were either shut down or slipped into bankruptcy - only to rise from the dead and exist yet again. We’ll look at an airline grounded 25 years...
Published 06/24/19
From the Digital Box Set: Most products offer customers as many features and benefits as possible in order to lure shoppers toward a purchase. But then there are some companies that offer you less and profit more. We’ll look at a book company that eliminated their books and made millions, an...
Published 06/24/19
From the Digital Box Set: In our first episode of the 2016 season, we look at how the marketing industry created many of our everyday rituals. We don't think twice about having bacon & eggs for breakfast, or taking a coffee break, or using soap to wash our hands. But each of those routine...
Published 06/24/19
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