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Under the Influence from CBC Radio
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry. Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.
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Ratings & Reviews
4.7 stars from 4,510 ratings
Pure Entertainment
This show never ceases to amaze and inspire. A staple diet of marketing wisdom presented in the most pleasing way by a veteran of the marketing machine. Charles Lipnicki, PEI, Canada
mead in Canada via Apple Podcasts · Canada · 07/01/20
So good
I like it
lalabere via Apple Podcasts · Canada · 06/29/20
This is a great podcast if you have any interest in how advertising is created and how it and the industry that created it works .. or not. Terry is very engaging and the writing is top-notch. A must-listen podcast!!!!
Maui_Evan via Apple Podcasts · United States of America · 06/26/20
Recent Episodes
This week it’s our final episode of the 2020 season, where we answer listener questions sent to us through social media. Like - why the most popular Super Bowl commercial chose to replace their lead actor, why Gatorade’s famous "Be Like Mike" campaign called Michael Jordan “Mike” when no one ever...
Published 06/25/20
This week we’re talking about the Mandela Effect. It is defined as “collective false memory.” That means many of us remember things incorrectly and we all remember them incorrectly the same way. From famous movie lines to song lyrics to details of traumatic events and even to famous commercials,...
Published 06/18/20
This week, we explore the branding of diseases. Over the course of history, diseases have been named after people and countries with devastating effects. Names have stigmatized entire regions, decimated industries and have even caused diplomatic crises. And countries have weaponized diseases for...
Published 06/10/20
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