80% of all advertising is ignored.   That’s why some advertisers employ cheeky advertising.   It’s usually bold – outrageous – and sometimes even rude – but always with a playful undertone.   We’ll talk about a fruit company that printed an open letter to the Pope.   An airline campaign that told you to “keep it in your pants.”   And a product that claims your grandparents had more sex than you.   Hosted on Acast. See acast.com/privacy for more information.