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Selbey Labs
Unicorny
Welcome to Unicorny, the antidote to post-rationalised business books. This is a podcast about the business and practice of marketing, how it creates value, who's doing it well, and how marketing helps businesses win the future.
Unicorny seeks to answer the question: how do I create value for my business?
We speak to CMOs, CEOs, CFOs, venture capitalists, private equity leads, consultants, influencers... anyone that can provide clues to finding and unlocking value.
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Ratings & Reviews
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4.8 stars from 36 ratings
Love this!
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“Dom gets marketing. The conversations flow through all the things you’d want to ask if you were in the room. Much head nodding. Really brilliant - keep them coming!”
FairleyAnd via Apple Podcasts ·
Great Britain ·
01/31/24
“My go-to podcast right now! And the Geoffrey Moore episode is an absolute blinder… wow!”
muddybikerider via Apple Podcasts ·
Great Britain ·
12/16/23
A must listen for business owners.
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“Truly fantastic series and Geoffrey Moore episode is the jewel in the crown. This is not just about marketing it’s about how to position and drive your business. I find these pods very valuable and enlightening. Keep up the good work Unicorny. Next one please. Great content, well produced and...”Read full review »
Adthad via Apple Podcasts ·
Great Britain ·
12/15/23
Recent Episodes
Join Dom Hawes and Phil Barden in this episode of Unicorny as they dive into the power of decision science in B2B marketing.
Understand decision science's role in marketingExplore how scientific principles can be applied to enhance marketing creativity and effectivenessDiscover how behavioural...
Published 04/30/24
Published 04/30/24
In this compelling continuation of Unicorny's exploration of AI in marketing, Dom Hawes returns with part two of his discussion with Steven Millman and Jonathan Harris.
Building on the insights from part one, this episode delves into the emerging role of personal AI assistants and their...
Published 04/25/24
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See hourly chart positions and more than 30 days of history.
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