In a slight shake-up from the usual, Dom goes solo and tackles the challenge of defining marketing and its significance within businesses today. Drawing from over 80 podcast episodes and his own experiences, Dom outlines a manifesto for modern marketing. He urges marketers to rethink their definitions and approaches, stressing the need for a unified understanding to enhance their roles' credibility and effectiveness. This episode covers: Diverse definitions of marketing create confusion and distrust within businesses.The importance of having a clear, unified definition to boost marketing's credibility.The impact of jargon and misapplied metrics on the perception of marketing.Strategies for redefining and communicating the true purpose of marketing. Listen in to hear the Unicorny Manifesto for the future of marketing in business. Links LinkedIn: Dom Hawes  Website: Unicorny.co.uk  Sponsor: Selbey Anderson  Related Unicorny episodes: 60. Cut the Jargon: Simplifying brand strategy for better results 61. Unlock the secret to beating imposter syndrome in branding Other items referenced in this episode:  The Propolis Community Index Asos reduces reliance on promotions as ‘transformation’ continues by Niamh Carroll, MarketingWeek Airbnb CMO on ditching performance marketing for big, bold brand campaigns by Kendra Barnett, MarketingWeek 68. The truth about demand creation? It’s a lie. Definition of Marketing by The Chartered Institute of Marketing Definition of Marketing by the American Marketing Association 56. How to change KPI chaos into customer bliss Marketing Land by The Proper Marketing Club Mini MBA by Mark Ritson 62. Segmentation secrets: precision...