In this episode, Dom Hawes continues his conversation with Dominic Rodgers, Head of Marketing at Frog Capital, focusing on how purpose is practically applied to scale businesses. Dominic discusses Frog Capital’s use of AI-driven toolkits and how engaging executives in content creation strengthens their impact. The episode also explores how these innovative methods create a unique competitive advantage for purpose-driven companies. AI-driven toolkits as a resource for business scalingThe impact of executive collaboration on content effectivenessPurpose-driven approaches that differentiate in the marketLong-term benefits of aligning purpose with growth Discover how these methods can enhance your business for sustained success. Links Full show notes: Unicorny.co.uk  LinkedIn: Dominic Rodgers | Dom Hawes  Website: Frog Capital Sponsor: Selbey Anderson  Other items referenced in this episode: Frog Capital: How to Scale up resources Frog Capital: How to Scale.ai Geoffrey Moore’s Unicorny episodes Ben Bensaou The Long and the Short of it by Les Binet, Peter Field Thinking, Fast and Slow by Daniel Kahneman Ehrenberg-Bass Institute 95:5 rule Chapter summariesIntroduction to purpose-driven growth Dom Hawes kicks off the episode by introducing the focus on how purpose-driven businesses can achieve sustainable growth. He sets the stage for a deep dive into Frog Capital's unique approach. Frog Capital's AI-driven toolkits Dominic Rodgers introduces the AI-driven toolkits developed by Frog Capital, which are designed to help businesses scale. These toolkits are made publicly accessible, aligning with Frog's purpose of supporting broader business growth. Innovation through open access Dominic discusses the innovative decision to make their toolkits available to the public, highlighting how this approach not only serves their portfolio but also acts as a magnet for the right types of companies. The Godfather strategy: Giving to get Dominic introduces the "Godfather Strategy", where businesses add value by sharing their resources and knowledge openly, creating a halo effect that strengthens their brand. Co-creation with operating partners Dominic explains how Frog Capital co-creates content and toolkits with their operating partners, ensuring that the resources are practical and address the most pressing challenges faced by their portfolio companies. Building a virtuous cycle in marketing The