In this episode, Dom Hawes interviews cognitive neuroscientist Carmen Simon, uncovering how brain science can help marketers ensure their content is remembered. Carmen highlights the importance of focusing on distinctiveness and emotion to make sure your audience recalls the most crucial parts of your message. By understanding how the brain processes and retains information, marketers can begin crafting content that truly sticks, helping brands stand out in today’s crowded digital space. Key points: Why distinctiveness helps capture and keep audience attention.How emotions play a key role in enhancing memory retention.The practical application of neuroscience tools like EEGs and eye-tracking in content strategy.Defining your "10% message" to ensure you focus on what matters most to your audience. Catch the full episode for more on how neuroscience can transform your marketing approach. Competition time!🏆For a chance to win a free copy of 'Impossible to Ignore' by Carmen Simon, PhD, simply click here and fill in the form with your answer to the question:  'I like The Unicorny Marketing Show because…' CLICK HERE TO ENTER🍀Good luck!🍀 About Carmen SimonDr. Carmen Simon is a cognitive neuroscientist and Chief Science officer at Corporate Visions. She is also the founder of Enhancive, an agency that helps organizations use neuroscience to create content that impacts customers’ memory and decisions. Her most popular books on customers’ attention and memory are called Impossible to Ignore and Made You Look. She also teaches at Stanford University on topics related to creating content that is memorable and actionable. After all, what is the use of memory if people don’t do anything with it? Links Full show notes: Unicorny.co.uk  LinkedIn: Carmen Simon | Dom Hawes Contact: [email protected] Website: Enhancive Sponsor: Selbey Anderson  Other items referenced in this episode: How Brand Grow by Byron Sharp Thinking, Fast and Slow by Daniel Kahneman The Ehrenberg-Bass Institute for Marketing Science AML– Simple ideas for a complicated world memorable.locals.com