In this episode of Unique Genius, Kristen Bousquet shares her inspiring journey from starting a fashion blog as a teen to leading Social Suite, a vibrant creator community. Learn how she transitioned from relying on brand deals to generating 75% of her income from memberships and courses. Kristen offers valuable insights into niching down, overcoming creator burnout, and building recurring revenue streams. Perfect for creators looking to monetize their expertise and thrive in their craft.

In this episode of Unique Genius, Thinkific CEO Greg Smith engages with Taylor Loren, a seasoned brand marketer and creator, to explore her dynamic career trajectory. Taylor shares her experiences from leading social media strategy at Later, a prominent social media scheduling platform, to working with brands like Hootsuite, Shopify, and Girlboss. As a former Director of Content Marketing, she has helped shape the digital marketing strategies of major tech companies and entrepreneurs alike....

What if math was more than formulas and repetition? In this episode, Greg Smith, CEO of Thinkific, sits down with Po-Shen Loh—a leading math educator and coach of the USA Math Olympiad team—who’s transforming math education to teach students real-world problem-solving skills. Through his interactive online courses, Po-Shen helps students think beyond “practice makes perfect,” using math competitions like MATHCOUNTS and AMC to inspire creativity, curiosity, and off-script reasoning. Discover...

Sunny Lenarduzzi, a pioneer in teaching social media marketing on YouTube, shares her incredible journey from burnout to building a multimillion-dollar business. As one of the first to create social media tutorials on YouTube, Sunny talks about how she turned her passion for empowering others into a thriving business. She opens up about the challenges of maintaining a personal brand, the pressures of content creation, and how she found her true calling by helping others monetize their...

Poet. Public speaker. Writer. Entrepreneur. Diandra Marizet Esparza wears a lot of hats. But it’s her work as a globally-recognized leader in the environmental movement that’s truly inspiring. As the co-founder of Intersectional Environmentalist, a non-profit climate justice collective, Diandra has helped cement culture, art, and storytelling as powerful tools for environmental advocacy. In this episode, Diandra discusses everything from the origins of intersectionality (0:55) to examples of...

Imagine turning an award-winning career in conventional media into a thriving social media empire. That’s exactly what Jessica Chen has done. After picking up an Emmy for her work as a TV news reporter, Jessica pivoted to the creator-educator space, becoming a “LinkedIn superstar” and reaching an audience of more than 2 million people around the world through her communications coaching company, Soulcast Media. On this episode, Jessica shares her decision to leave her stable and successful...

How do you define “failure”? It’s a fraught term for anyone in business and entrepreneurship — but it’s an even bigger bogeyman in the creator-educator space. So why not reframe your failures as learning opportunities or springboards to future success? That’s exactly what multi-hyphenate entrepreneur, self-proclaimed queen of pivots, and former marketing exec turned creative leadership coach Tori Lazar has done.  As the founder of coaching studio How to F**k Up Well, Tori dives into her...

It’s the dream for anyone in the creator-educator space; being successful enough to step back from the day-to-day without worrying about your business. But that’s exactly the kind of freedom XayLi Barclay has found, and she did it by helping other entrepreneurs effectively stand out and make a genuine impact in the digital realm. As a hugely successful visual content creation coach, XayLi offers up rare insights into a wide variety of topics, including the benefits of recurring revenue...

Imagine taking a $1,200 pandemic stimulus check and turning it into a multi-million dollar business. Creator and entrepreneur Ellie Diop did exactly that in 2020 by launching Mommy to Millionaire and Ellievated Academy Online, teaching millennial women how to fund and scale their own businesses. Ellie made her first million in 10 months, hit over $3 million in her 1st year, and now has vastly exceeded that. How did she get there? Ellie breaks down her business values (22:21, 24:16); the...

This ex Instagram & YouTube employee is one of the world’s top creators educators with 650K+ followers and 300M+ views. He’s interviewed the likes of Logan Paul, Paris Hilton, and Mr. Beast and now coaches creators how to crack the code on going viral and grow their audience and income. Today we are flipping the script and putting Jon Youshaei in the hot seat to learn the secret to his incredible viral success. Jon breaks down how to land a big name guest (4:18), the value of...

Learn from your peers about how to run and scale a sustainable creator educator business.  Every two weeks, you’ll get actionable insights from the world’s top creator educators as they share what’s worked, what’s failed, and what they’re focused on for the future. Join Thinkific CEO Greg Smith as he asks these high-performing entrepreneurs like Jon Youshaei, Ellie Diop, and XayLi Barclay and asks them the tough questions: “What makes a strong creator business? How do you define your...