Alicia and Hector dive into the November 2024 QuickBooks Online update. They explore significant changes to ProAdvisor Academy, the evolution of QuickBooks Live Expert Assisted services, and developments in modern reporting views. They also share their thoughts on the new Beneficial Ownership Information (BOI) reporting requirements and debate whether Intuit's involvement will help or hinder small business compliance. SponsorsCoefficient - https://uqb.promo/coefficientRedmond Academy - https://uqb.promo/redmondMediaBooks - https://uqb.promo/mediabooks (00:00) - Welcome to the Unofficial QuickBooks Accountants Podcast (01:49) - Intuit's Feature Rollout Strategy (04:23) - ProAdvisor Academy Rebranding (09:33) - QuickBooks Live Expert Assisted Service (19:25) - Modern View Reports in QuickBooks (24:43) - Inactive Pay Items in QBO Payroll (32:32) - E-Signatures in QBO Payroll Elite (33:21) - Exploring Workforce Management Solutions (36:00) - Beneficial Ownership Information Reporting (38:36) - Challenges and Industry Reactions (40:04) - QuickBooks Live and BOI Services (48:26) - What's Going On With Hector and Alicia (54:37) - Final Thoughts and Reflections Send your Questions/Comments (we could read/answer them on air) [email protected]/Apps Mentioned in this episode: QuickBooks Online new features and updates—November 2024, https://www.firmofthefuture.com/product-update/november-2024-mpu/Alicia’s QBO Advanced class on Nov 26, http://royl.ws/QBO-Advanced?affiliate=5393907Free virtual conference to prepare for QuickBooks Online Certification Level 1 in December: https://proadvisor.training.intuit.com/dec2024vcon/Hector’s Reframe conference and Exactly What to Say resources and trainings: https://reframe.shoprocket.io/#!/reframe-2025-effective-pricing-for-accountants