25: Bizarre, Strange and Highly Relatable
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Weirdness reveals something profound about human nature, and lately more and more brands have been tapping into the delight of the unconventional. When done right, weirdness is highly relatable and offers brands a unique opportunity to create deep connections, foster loyalty, and shape the future in exciting ways.
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From the way we create our identities and manage our health, to the way we employ therapy-speak at work and vote in elections, it’s apparent that people are increasingly being guided by feelings and intuition in places where they may have once relied on reasoning or ideology. This new form of...
Published 11/20/23
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What does it mean to be good at thinking? Or more importantly, thinking strategically? It’s the culmination of mental processes that enable us to analyze, reason, solve problems, make decisions, and generate creative ideas in an efficient manner.
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