On this episode of The Kara Goldin Show, I’m joined by Kat Schneider, Founder and CEO of Ritual, a health and wellness brand that is redefining transparency in the supplement industry. Kat shares her personal journey of launching Ritual after being unable to find a prenatal vitamin she could trust while pregnant. This led her to create a new standard for high-quality supplements, including the first visible supply chain in the industry, known as "Made Traceable™." We dive into how Ritual is creating science-backed products tailored for women at every life stage, how they ensure quality with rigorous third-party testing, and the journey of building a B Corporation that has garnered the trust of over a million customers. Kat also shares how she balances growing Ritual while being a mother, and what’s next for the company as they continue to innovate. Tune in to hear Kat’s insights on entrepreneurship, transparency in wellness, and the future of Ritual. Now on The Kara Goldin Show! Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at [email protected]. You can also find me @‌KaraGoldin on all networks. To learn more about Kat Schneider and Ritual: https://www.instagram.com/ritual/ https://www.instagram.com/katerinash/ https://www.linkedin.com/in/katerina-schneider-5616877/ https://www.ritual.com/ Sponsored By: Buy Mike Dunlop's book The Art of the Turnaround at Amazon. His podcast can be found wherever you listen to podcasts. ShipStation - Get a 60-day free trial at ShipStation.com/KARA. Thanks to ShipStation for sponsoring The Kara Goldin Show! JLo Beauty - Head to JLOBeauty.com/KaraGoldin for a SPECIAL GIFT of FOUR FREE Masks and FREE Shipping. Shopify - Sign up for your one-dollar-per-month trial period at Shopify.com/kara Check out our website to view this episode’s show notes: https://www.karagoldin.com/podcast/608