Freelance Content Marketer
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“My name is Pierce Smith, and I’m guilty of Spam.
I didn’t do it because I wanted to. I did it because my boss asked me to. But that doesn’t absolve me of the crime. I wasn’t strong where I needed to be. I put my job before my audience. I delivered puff blogs instead of actual insight. And used psychology to trick/compel folks to convert.
Jay’s movement is the natural extension of the practice of inbound marketing. As companies move to adopt content creation as a means to demand generation, they have over-saturated the market with fluff pieces that fill inboxes but don’t deliver any value. Jay is taking a stand, and asking us to do better by our audiences and by ourselves. As professional content creators, we need to hold our profession accountable to higher standards.
This podcast, and Sorry for Marketing, provide a rally point for content creators to do better work. To focus on creativity and value over quantity and vanity metrics. If you’re serious about inbound marketing - if you’re serious about being a good marketer - listen to this podcast. Listen to Jay. You audience will thank you, and success will follow.”
PierceSmith789 via Apple Podcasts ·
United States of America ·
03/21/16
More reviews of Unthinkable with Jay Acunzo
“Unthinkable provides a new perspective for people working in content-focused marketing roles. There's plenty of content out there in the "content marketing industry" that speaks to a wide/broad audience. Listening to the first few episodes, I feel like this podcast speaks directly to...”Read full review »
Ryan Pinkham via Apple Podcasts ·
United States of America ·
04/11/16
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“From the production quality, to the thoughtfulness of the host, and the interesting topics and guest speakers, Unthinkable is a fantastic reflection on the world of content marketing and the creative process. The topics that ground each episode will mostly resonate with folks working in this...”Read full review »
brshe via Apple Podcasts ·
United States of America ·
03/02/17
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“Jay has created amazing content that doesn't just apply to marketing. Great stories that inspire everyone to be exceptional in anything they do. Thanks Jay!”Read full review »
elizadavi27 via Apple Podcasts ·
United States of America ·
08/24/17
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