Episodes
In our second MINI-Series story, we continue investigating the little pockets of work that resonate deeply. This episode, webcomics and how tiny squares on Instagram and make us feel seen, validated, and not alone.
Published 05/11/22
In this new miniseries called MINI-Series, we’re investigating the little pockets of work that resonate deeply. First up, copywriting and how the words we write can make people feel seen.
Published 05/04/22
Published 05/04/22
This episode we’re exploring our “maker monsters” --  internal barriers which we must wrestle with, befriend, or defeat in order to ship more and better work.
Published 03/30/22
Announcing a new initiative to help you elevate your creativity and see better results from your work.
Published 03/24/22
In a new short-form, monologue One-Shot: In the Margins, Jay reflects on the lessons from one of his favorite childhood teachers, and what that taught him about control.
Published 03/23/22
One company's mission to increase the signal of the internet, starting by serving writers. In an era defined by egos running wild, maybe the most useful tool of generous creators is a little self-delusion.
Published 03/16/22
A story about breaking old habits as you grow, while breaking from conventional wisdom that stifles creativity and leads to forgettable ideas and content.
Published 03/10/22
The Concept is a new Unthinkable miniseries. Each episode, we explore a single named concept, dug up from science, history, or brightest thinkers in business today. Get beyond how-tos. These concepts help us learn how to think.
Published 03/02/22
Some people (not you) make excuses for why they can't be more creative with their work. When you hear those people (never you) making excuses, just send them this one story as proof that creativity is possible anywhere.
Published 02/23/22
The story of when intuition clashes with convention, and how one entrepreneur solved a rather smelly problem in a refreshingly different way.
Published 02/09/22
In a new short-form, monologue One-Shot: Rocky, what one of the movie’s most iconic scenes can teach us abound working with constraints.
Published 02/02/22
The Concept is a new Unthinkable miniseries. Each episode, we explore a single named concept, dug up from science, history, or brightest thinkers in business today. Get beyond how-tos. These concepts help us learn how to think.
Published 01/26/22
The phrase Creator Economy has become inescapable, but there's a looming decision individual participants will need to make which can affect their work, their livelihood, and the very soul of the internet.
Published 01/19/22
In a new short-form, monologue One-Shot: why lists often lie, why we love them, and the history of our obsession with lists.
Published 01/12/22
This week’s episode is an almost surreal, escapist journey into the true story about how the Savannah Bananas became exceptional by being the exception. It's the story of the Savannah Bananas, a minor league baseball team with majorly passionate fans -- told through the ever-optimistic, yellow-tux wearing Jesse Cole.
Published 01/05/22
As the year comes to a close, we’re re-examining how far we’ve come in trying to understand one key concept of the show: Resonance.
Published 12/29/21
In a new short-form, monologue One-Shot: My Weekly Constraint and how to address our personal maker monsters.
Published 12/22/21
The story of the most popular YouTube channel about yoga: Yoga with Adriene. Or, really, the business decisions they've made that helped them build such a passionate audience.
Published 12/16/21
It's our third episode hearing from creative people about their internal barriers. Specifically, we'll hear stories and ideas about the fear of being unoriginal.
Published 12/08/21
The story of a surprisingly dynamic and captivating idea from a (sometimes) bland and boring space -- and what we can learn about crafting more resonant work.
Published 12/01/21
In a new short-form, monologue One-Shot: What is the science of resonance and how to we apply it to our work.
Published 11/10/21
We’re back again with our maker monsters and this time we are unpacking imposter syndrome and fear or rejection. Cousins (or siblings) that often hold us back from our next creative quest.
Published 10/27/21
In a new short-form, monologue One-Shot: What we mean by art, and why it matters in the business world.
Published 10/20/21
A transformative idea in how we approach our work in order to resonate deeper: Ask questions Google can't answer.
Published 10/14/21