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USC Annenberg Center for Public Relations, Fred Cook, University of Southern California
PR Future, the USC Center for Public Relations Podcast
The PR Future podcast from the USC Center for Public Relations (CPR) shares the latest trends and provides insight into the future of public relations and strategic communication. Produced at the USC Annenberg School for Communication and Journalism and hosted by CPR Director and Golin Chairman Emeritus Fred Cook, #PRFuture features discussions with communication executives, academics, students and more as part of our mission to define the future of our industry and to develop those who will shape it. Our fall 2024 and spring 2025 seasons will include interviews with our Board of Advisers...
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Ratings & Reviews
4.9 stars from 13 ratings
An inside look
The first episodes about March For Our Lives are the inside story of how their PR campaign was managed. Great listen.
JRCaesar via Apple Podcasts · United States of America · 05/21/20
so insightful
As a PR person, I've been looking for a podcast that will keep me updated and informed on industry trends, and I'm so glad I found this. highly recommend for all comms pros and students 🙌Read full review »
cathygpark via Apple Podcasts · United States of America · 05/21/20
Recent Episodes
USC Research Fellow and Burson, Ogilvy, and Teneo alum Dr. David Michaelson joins Fred Cook to discuss USC’s latest research on internal communications and the future of work. They note challenges in maintaining corporate culture following shifts to hybrid and remote working and emphasize how...
Published 11/04/24
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