In this episode we talk to Mark Skinner, Head of Learning and Development, Food Drink Ireland, Ibec about the book 'Essentialism' a self-help book by Greg McKeown that offers a framework for achieving greater success and fulfilment by simplifying and prioritizing one's life. The book argues that in a world where we are constantly bombarded by demands, distractions, and opportunities, it is essential to focus on what truly matters and to eliminate everything else. McKeown argues that essentialism is not about doing more, but doing less, better. He outlines a four-step process for becoming an essentialist:  Explore and evaluate: identify what is truly important and what is not;  Eliminate: remove the non-essential activities, tasks, and commitments that do not align with your goals and values;  Execute: focus on the essential tasks with clarity and discipline; and  Evaluate: regularly review your progress and adjust your priorities as needed. Throughout the book, McKeown provides practical advice and real-life examples of how essentialism can be applied in various areas of life, such as work, relationships, and personal growth. He also emphasizes the importance of setting boundaries, saying "no" to requests and opportunities that do not align with your priorities, and creating space for rest and reflection. About SkillDing.com You and I listen to podcasts for many reasons and listening to a podcast like this probably means you are looking to get insights about human psychology, motivation, persuasion, things like that. If you are here to learn, listening is not enough. In fact, that will get you ⅓ of the way there. You will understand the topic, that's the first part. The second part is to remember the most actionable content when you need it, what we call the moment of truth. And thirdly you need to find opportunities to deliberately practice and reflect on that practice. This episode has a suite of learning tools that you can use to help you do this. Just go to SkillDing.com and search for the title of this episode.