In this episode of the Vacation Rental Success Podcast, host Heather Bayer discusses the untapped potential of accessibility in vacation rentals with Adam Norko, host of The Art of Hospitality Podcast, and Lorraine Woodward, founder of Becoming rentABLE. What You'll Discover: ●       First Mover Advantage: With 26% of the population having a disability, less than 1% of vacation rentals in the US are accessible. This represents a significant business opportunity. ●       Personal Stories: Heather shares her personal experiences with her step-granddaughter who is severely autistic, highlighting the challenges faced by families seeking accessible vacation rentals. Lorraine and Adam provide insights from their own experiences and the broader community. ●       Accessibility Beyond Wheelchair Access: The discussion expands beyond the common perception of accessibility, covering mobility, cognitive needs, sensory issues, and more. ●       Statistics and Market Potential: Lorraine provides eye-opening statistics, including the expected increase in the senior population and the broad scope of disabilities, both permanent and temporary. ●       Challenges in the Industry: Adam and Lorraine discuss the current shortcomings in the vacation rental industry regarding accessibility and how ignorance can no longer be an excuse as awareness grows. ●       Becoming rentABLE: Lorraine introduces Becoming rentABLE, a listing platform focused on accessible short-term rentals, offering a comprehensive approach to accessibility beyond just physical modifications. ________________________________________________________________________________________________________ Discover the THRIVE Training System and attend an information session to get your questions answered about our foundational team training: https://vacationrentalformula.com/thrive-live-webinar. Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS568