Wow team, this one is essential listening for all vegans and non-vegans alike. If you want to learn how to communicate more effectively about the things that matter to you most, this is for you. If you are sick of heated vegan debates that lead nowhere, this is for you. If you have a friend of family member who is not vegan, and still doesn't get it, this is for them. Dr. Melanie Joy is a Harvard-educated psychologist, relationship coach, and communication specialist and she is the world’s leading expert on the psychology of eating animals and the psychology of veganism. She is the award-winning author of six books, including Why We Love Dogs, Eat Pigs, and Wear Cows; Beyond Beliefs: A Guide to Improving Relationships and Communication for Vegans, Vegetarians, and Meat Eaters; and Getting Relationships Right. Dr. Joy is also the founding president of the charitable organization Beyond Carnism. You can learn more about her work at carnism.org.  We cover: How Melanie became a world leader in psychology and communicationWhat is Carnism, and how has it shaped our current societies eating and relational norms?What are some of the key reasons vegans struggle to communicate with non-vegans?Carnistic defense mechanisms and what do about them.How can we navigate a relationship in which the other may been seen as a perpetrator?Navigating the pressure to be a perfect vegan.What “sustainably vegan” is.Focusing on a healthy process rather than the content.Key tips for effective communication. RESOURCES Melanie Joy on IG Beyond Carnism Website Lecture: How Vegans Can Create Healthy Relationships and Communicate Effectively - YouTube TEDx: Toward Rational, Authentic Food Choices Book: Getting Relationships Right: How to Build Resilience and Thrive in Life, Love, and Work If you enjoy this episode please share it with someone you think will find value in it.  Every share is a seed planted. To help others find this information please consider giving a quick review and rating on iTunes, I will be forever grateful. How to leave a review. Of course, be sure to follow VBC on Instagram here and on Youtube here for the full video episode.   See you in the next episode VBC family,  Remember, your story is valid, own it and share it. More plants friends! Support the show (https://www.instagram.com/veganbody.coach/)