This time I spoke with Adreine Shaw (http://www.adrienneshaw.com/ )who is at Temple University  (http://www.temple.edu/sct/btmm/ ). We talked about her research into video game identity and culture. This came out in an article in Games and Culture and has been the most downloaded and read article in the journal in the last few years. The article, "What is Video Game Culture?" (http://tinyurl.com/868gn9g )discusses gender, race, and sexuality which intersect with gamer identification. She points out in our discussion that some people who play a lot of video games are reluctant to self-identify that way because of the stigma that has become associated with video game play. Thus she argues that game developers need to focus more on game content and less on stereotypes about the gaming audience.