Mia Consalvo (http://twitter.com/#!/miac)who is has just begun teaching at Concordia University in Montreal after a year as a visiting scholar at MIT. She is the co-editor of the forthcoming Handbook of Internet Studies published by Blackwell and is author of Cheating: Gaining Advantage in Videogames (http://onpoint.wbur.org/2010/08/03/social-games-and-cheating)from MIT Press. She has published articles and book chapters in the areas of game studies and internet studies. In this interview we talk about her research on casual gamers who play at Big Fish Games (http://www.bigfishgames.com), a major casual game producer. You’ll learn that 93% of those who play the game she studied are women ranging in age from 35 to 64. These women are serious about their gaming. For instance, they are sure that their domestic and employment responsibilities are taken care of before they log on to await the release of a new version of a favorite casual game. As with the more stereotyped hard core gamers, casual players favorite activity is achieving a goal, but they are more time constrained.