I was so glad to finally connect with Brad at the Evolve Conference where we both spoke. We had dinner and realized we were both hoop fanatics, loved the fitness industry and were obsessed with our craft. It was is important that we did this episode and it was an absolutely packed episode of value! Brad Dieter is a scientist and entrepreneur whose goal is to help address preventable disease. He completed his PhD and Fellowship in diabetes and metabolism where he examined how diet and exercise can affect the initiation and progression of disease. His entrepreneurial career has been focused on building businesses in the nutrition, fitness, and wellness industries from initiation to scale. He has also worked alongside NASM as a key contributor to their certifications, including the NASM-CNC, NASM-WLS, NASM-CSNC, NASM-VCS, NASM-PBC, and NASM-CWC and am presently serving on the NASM Scientific Advisory Board.  Brad is the co-founder and COO of Macros Inc, a company on the Inc 5000 in 2022 that has coached over 25k clients and has built a community of over 400k people. IN THIS EPISODE YOU’LL LEARN: => 25,000+ clients later, the top 3 things that have helped them transform their health and body are ______. => Consistently prioritizing nutrition is one of the most difficult things for most people. => When life stresses come up, nutrition is the first thing that drops off (and this is how the top coaches help change that). => Why investing in your coaching prioritizes it as a focus and accountability supercharges it. => A peculiar habit that most successful clients have (that involves sharing their failures). => Decision making tools and problem solving are the skills that great coaches help you develop, that end up leading to long term success. => Prioritizing means planning is part of your habits, which is why this is my clients #1 habit.  => How to hold your clients accountable while giving them the space to be imperfect => Developing REAL relationships with clients are the foundation for successful coaching (get curious and discover how they operate) => Being proactive with communication is KEY to a retention and a successful long term business. => Why clients many times think that they are a burden to you as a coach => An invisible strategy that helps you adapt to your clients as they evolve throughout their life (you can’t coach them the same when they’re 20,30,40+….). => Insights on who Marcos Inc hire and why (the 2 things you should be thinking about).  => Shifting from coach to manager to executive, the changes of skills and focus (you can learn a lot from this!).  =>  Your role on the team is not what you’re capable of doing, but what the team needs to win! => How our life in sports helped us develop character and value that carried over to business.  => Is it necessary to hustle the first part of your career? (THIS is a must hear for anyone building their career in fitness). => What you MUST condition yourself for to be a successful entrepreneur. => The road less stupid and how we make better decisions for our businesses.  => Why part of “getting smarter” involves surrounding yourself with smarter people and aggressively seeking feedback.  => How Macros Inc generates an endless stream of leads and how you can “steal” their strategies.  => Brad’s secret strategy to building skillsets at an accelerated rate (it only takes 15 minutes per day) => Luka’s learning strategy that helps him accelerate his learning.  => BIG insights on growing and scaling a successful nutrition coaching company.  LINKS & RESOURCES: Macros Inc website: https://macrosinc.net/ Brad Dieter Instagram: https://www.instagram.com/brad.dieter/ Vigor Ground Fitness and Business Summit 2024 https://www.vigorgroundfitness.com/vigor-summit-2024 Luka’s Courses and Workshops  www.LukaHocevar.com Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_X