Season 2 of the Voice Your Brand podcast is all about Black Friday strategies for small businesses. But we're not talking straight discounting. It's all about helping you position your brand to make the most of the spending season, so you can build your audience, grow your sales and ride that wave into 2025. Whether you think it’s a ridiculous consumerist American holiday, or not, one thing is for certain – if you’re a retailer that sells online, you cannot ignore Black Friday entirely. I’m not doing this alone. I’ve lined up a heap of expert marketers across a range of fields, including Meta ads, Google ads, SEO, campaigns and more. And I’ll also be featuring small business owners who have successfully and strategically used Black Friday sales for their business growth.