SEO is a year-round strategy – which means it’s never too late (or too early) to start working on it. In today’s episode, we speak with Remi Audette, an award-winning SEO specialist and founder of brand-building SEO agency Sunday Best.  You’ll learn Black Friday specific SEO tactics you can implement at any time during the year, along with Remi’s top recommendations for a sales-ready website to take you through the shopping season and beyond.  ⁠Download the Black Friday Workbook⁠ to plan...

Are your Facebook ads ready for Black Friday? Running paid campaign advertising can be a great way to reach new and existing customers right when they're ready to spend. But ad costs also skyrocket in late-November. So preparation and planning is essential to maximise ad spend and hold onto your profit. Tenai Seymour is a multi-award winning digital marketing specialist, founder of Ads Haus, mother, partner, and a seriously focused small business owner who knows that social media...

Mia Fileman is an expert marketing strategist and founder of Campaign Del Mar. Her hard hitting, no BS marketing expertise is honed by 20 years in the industry. Including a decade of brand management roles for global consumer brands Vegemite, Kraft, Maybelline and BIC in France. She is a widely published writer for publications including Social Media Examiner, Mumbrella, Marketing Mag, Smart Company and Better Marketing. And a full-time trainer, mentor and consultant who works with SMEs and...

Kellee Erickson is the founder of online children’s bed linen brand Little Human Linens Since starting her business, Kellee’s approach to Black Friday marketing has changed completely. Now, she bases her entire annual marketing strategy around the Black Friday sales season. In this episode of Voice Your Brand, host Nell Casey speaks with Kellee about how she plans for Black Friday, balancing her brand’s values with sales, and some of the common pitfalls she sees in the small business...

Season 2 of the Voice Your Brand podcast is all about Black Friday strategies for small businesses. But we're not talking straight discounting. It's all about helping you position your brand to make the most of the spending season, so you can build your audience, grow your sales and ride that wave into 2025. Whether you think it’s a ridiculous consumerist American holiday, or not, one thing is for certain – if you’re a retailer that sells online, you cannot ignore Black Friday...

We don’t need a new year to set new goals, but there’s something so nice about a fresh slate to make some big plans. And with the whole of 2021 ahead, now’s the time to think about where you want to take your business and what you want to achieve this...

Have you wondered how someone goes from government spy to brand copywriter? No? Oh well, today you’re going to learn anyway.This episode is your chance to get to know more about how I got to be the host of a podcast, and what’s happening next for Fete...

Ah social media. Love it or hate it, as an ecommerce brand it’s an essential way for you to reach new customers and build your community.  But how do you make it work for you without sapping your time and energy?My guest today has the answers. In...

As a small ecommerce business with a similarly sized marketing budget, how do you compete with the big players?My guest today has a wealth of experience working with some of the biggest ecommerce brands out there and now helps small businesses create...

Sure, sounding good is important. But when it comes to your business, you’ve got to look the part as well.Your visual identity goes hand-in-hand with your brand voice. But that goes way beyond a beautiful logo.On today’s episode I’m joined by Nikki of...

To blog or not to blog, that is the question.In a world of likes, reels and views, is the good old blog still relevant to your content marketing strategy? And can you really use it to grow your business?In this episode of Voice Your Brand, I’m exploring...

Today we’re talking about product descriptions. Why are they important, how to write them and how to use them to connect with your customers, increase sales and decrease returns.Welcome to Episode 2 of Voice Your Brand. The podcast dedicated to helping...

Know what you want to say for your business, but not how to say it? Trying to nail your brand so you can stand out in a sea of sameness? Want to know what the heck a brand voice is anyway?This episode is for you. Today we’re talking all things brand...

Welcome to Voice Your Brand. The podcast dedicated to helping you launch and grow your brand online by injecting it with a whole load of personality and creating content that turns followers into loyal fans. All through the power of a unique brand...