Mia Fileman is an expert marketing strategist and founder of Campaign Del Mar. Her hard hitting, no BS marketing expertise is honed by 20 years in the industry. Including a decade of brand management roles for global consumer brands Vegemite, Kraft, Maybelline and BIC in France. She is a widely published writer for publications including Social Media Examiner, Mumbrella, Marketing Mag, Smart Company and Better Marketing. And a full-time trainer, mentor and consultant who works with SMEs and marketers to drive business results. In this episode of Voice Your Brand, host Nell Casey speaks with Mia about some of their favourite Black Friday campaigns from years past and the lessons that brands can use when planning their own campaigns. --------- Campaigns and brands mentioned in this episode: LNDR: Black Friday is for keepers. Wallacks  Cards Against Humanity Merry People Everlane Jones Road Beauty How Brands Grow by Byron Sharpe ------- Download the Black Friday Workbook to plan out your Black Friday marketing strategy. ------- Connect with Mia Fileman Campaign del Mar website Instagram LinkedIn Connect with Nell Casey: Instagram LinkedIn