Pharmaceutical drugs have become increasingly prevalent in our lives, but we rarely stop to consider the synthetic ingredients they contain. David Johnson, Co-Founder and CEO of Genexa, is on a mission to revolutionize the world of medicine with clean, simple ingredients and medical efficacy. David shares his personal journey and motivation behind creating Genexa. Coming from a background of health-conscious living, he was shocked by the unpronounceable ingredients in children's cold and flu medicine. This led him and his partner to question why the clean movement hadn't extended to the pharmaceutical industry. David explores the concept of clean medicine, which involves using effective, recognizable, active ingredients without synthetic or artificial fillers. His company Genexa focuses on creating products that use organic and natural components, such as organic blueberries for flavoring instead of artificial dyes. In this episode, David talks to Jen about his journey to create a clean medicine brand, the harmful ingredients in popular medications, and what makes Genexa different from mainstream brands. Key Takeaways [01:51] - How David realized clean medication was needed. [03:10] - What is clean medicine? [05:51] - Why companies use inactive ingredients. [07:45] - Genexa’s pharmaceutical line. [08:44] - What is different about Genexa’s medication? [14:20] - Ingredients in Genexa’s antacid. [16:12] - How to build a clean medicine cabinet with Genexa. [19:15] - David’s message to entrepreneurs. Quotes [03:46] - “The majority of all medicines are comprised of about 85% to 95% inactive ingredients.” ~ David Johnson [08:09] - “Our goal is to provide a product across not only pain, allergy, and digestive but products that provide for consumers to be able to choose clean.” ~ David Johnson [15:35 ] - “Drugs should be a last resort for anything.” ~David Johnson Links  David Johnson Twitter David Johnson LinkedIn Genexa Tylenol Mucinex Food and Drug Administration The Optimal Dose TUMS Walmart CVS Walgreens Whole Foods Rite Aid Sprouts Amazon Costco Connect with our host Jen on Instagram Jen on Facebook Wake Up and Read the Labels! Schedule a 15 Min Breakthrough Chat with a WURL Food Coach! Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts