It wasn’t uncommon for our grandparents to know the farmer who harvested their food and the butcher who carved their meats. Today, the average American gets their meat and produce directly from a grocery store. Kevin Muno, Principal at Landscape Function Management and Founder of Perennial Pastures Ranch is forging connections with consumers and encouraging them to ask questions about the origins of their food.  At Perennial Pastures Ranch, Kevin provides nutrient-dense grass-fed beef, pastured chicken, beef bone broth, and ancestral beef snack sticks directly to consumers through his website and farmers market pop-ups. Kevin is passionate about regenerative agriculture and is committed to ethical and sustainable farming. He believes the food we eat should not only nourish our bodies, but it should also nourish the planet and restore our ecosystem. He is doing his part at his ranch by promoting biodiversity, soil health, and rotating his animals while they graze. In this episode, Kevin talks to Jen, about the benefits of nutrient-dense food for our health, regenerative agriculture and ranching practices that nourish the planet, and sustainable snack options. Key Takeaways [01:39] - How Kevin’s injury inspired him to create Perennial Pastures Ranch. [06:52] - What makes Perennial Pastures product superior? [11:30] - How regenerative agriculture enhances the quality of beef. [16:27] - The meaning of grass-fed in grocery stores. [17:58] - The significance of chickens raised on a pasture. [21:52] - The benefits of having regenerative foods in your diet. [23:56] - Products made by Perennial Pastures. [30:49] - Kevin’s wake-up moment. Quotes [07:22] - “There is a ton of greenwashing going on, and the most greenwashing is occurring at the grocery store.” ~ Kevin Muno [08:00] - “The focus of organic early on was soil health, but that soon got co-opted by larger forces.” ~ Kevin Muno [32:44] - “I can honestly say I feel like I’m called to be a rancher. I’m called to regenerate this planet.” ~ Kevin Muno Links  Kevin Muno LinkedIn Kevin Muno Twitter Perennial Pastures Ranch Landscape Function Management University of San Diego MLB USDA The Bionutrient Food Association Dr. Stefan van Vliet Gabe Brown Allen Williams Shane New Dan Kittredge Connect with our host Jen on Instagram Jen on Facebook Wake Up and Read the Labels! Schedule a 15 Min Breakthrough Chat with a WURL Food Coach! Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts