Chocolate has a reputation for being a guilty pleasure. But Honey Mama’s chocolate challenges the notion that chocolate is nothing more than a sweet treat. This chocolate has a secret – it has healing properties.  Christy Goldsby, Founder of Honey Mama’s, shares her journey from owning a bakery to creating refrigerated truffle bars with real whole ingredients. She shares her inspiration behind using honey as a sweetener, a natural preservative, and an anti-fungal ingredient that has a profound impact on our bodies. Christy reveals the challenges of breaking industry norms and emphasizes the importance of meeting consumers where they are. Drawing from personal experiences and a background in baking, she discusses the power of a gut-focused cleanse, which motivated her to venture into chocolate. In this episode, Christy talks to Jen about how she created chocolate with healing properties, the challenges of going against industry standards, and the expansion of Honey Mama’s into conventional grocery stores.  Key Takeaways [02:07] - Why Christy created Honey Mama’s. [08:14] - Christy tells the story behind the name Honey Mama’s. [11:42] - Why Christy chose honey as a sweetener. [15:07] - Interesting ways to use Honey Mama’s bars. [16:21] - Christy’s experience going against the industry standards. [20:04] - Honey Mama’s flavors you can find in stores. [21:55] - How Christy is making Honey Mama’s more accessible. Quotes [05:59] - “The ease of digestion and anti-inflammation equaled a simple approach to taking care of your health.” ~ Christy Goldsby  [10:22] - “I love a lot of different natural sweeteners, but honey was the one that my body felt absolutely the best when I was working with it.” ~ Christy Goldsby [19:25] - “I wanted people to feel that there is not a dogma attached to this product.” ~ Christy Goldsby Links  Christy Goldsby LinkedIn Christy Goldsby Instagram Honey Mama’s Honey Mama’s Instagram The Hershey Company Target Connect with our host Jen on Instagram Jen on Facebook Wake Up and Read the Labels! Schedule a 15 Min Breakthrough Chat with a WURL Food Coach! Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts