Meat snacks are flavorful but loaded with sodium. Ever wondered about the secret behind clean, gut-friendly meat snacks that defy the norm?   Jason Burke shares the story of his brands, Noble Made and The New Primal. He talks about the tricky parts of creating grass-fed meat snacks at The New Primal that are not just delicious but gut-friendly. He also explains why using grass-fed beef is a big deal, especially for kids who can't get enough of them. Jason delves into Noble Made's sauces, from no-sugar ketchup to rich barbeque sauce made from quality ingredients. From the decision to eliminate harsh preservatives like sodium nitrite to the process of replacing sugar with healthier alternatives, Jason is committed to offering consumers a healthier and tastier choice. In this episode, Jason talks to Jen about the story behind both of his brands, the challenges of crafting clean, gut-friendly meat snacks, and the craft of replacing traditional ingredients with healthier alternatives.  Key Takeaways [01:19] - The difference between FDA and USDA. [03:06] - Grass-fed beef in The New Primal beef sticks. [05:26] - What made Jason interested in holistic foods? [09:34] - Jason’s inspiration to start The New Primal. [11:38] - The difference between beef jerky and meat sticks. [14:11] - Jason talks about the ingredients in The New Primal meat sticks. [20:27] - Jen and Jason talk about Noble Made sauces and products. [24:14] - The meaning of the name Noble Made. [27:47] - Where you can find The New Primal and Noble Made products. Quotes [03:35] - “Grass-fed beef, these are animals that get to eat grass their whole life, and that's what they were designed and meant to do.” ~ Jason Burke [04:56] - “If you’re going to eat protein and animal-based protein, you should source those from the healthiest animals.” ~ Jason Burke [18:58] - “I think for a long time the sentiment about health food or food that's better for you just taste like crap, and very candidly, a lot of it did and still does.” ~ Jason Burke Links  Jason Burke LinkedIn Jason Burke Instagram The New Primal Noble Made USDA FDA Whole Foods Market Sprouts Farmers Market Wegmans Giant Eagle  Publix Raley’s Amazon Thrive Market Connect with our host Jen on Instagram Jen on Facebook Wake Up and Read the Labels! Schedule a 15 Min Breakthrough Chat with a WURL Food Coach! Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts