In this first episode of season 5 we talk about setting strong intentions about money to help us be more intentional about our prices. As Ben says, money in and of itself is a poor motivator for most. What motivates us are the things that we can do with the money. Money is a facilitator for acquiring and experiencing these things. The question is then what are these things for you? What would you do with more money? Are those things really important to you? This leads us to talk about how you decide what the things you really want are. Sometimes we can be sidetracked by what friends, family and society say are the things we should buy. But they're not always that things that we need. And so we explore the idea of understanding our own needs better and how we can use that understanding to decide what we really want. Once we know what we really want we can then work out what that means in terms of money we need and therefore how much we need to price our work for to get that money.